Quote: Pepe "Richard Lewis said in an interview that the TV companies would like to see a Welsh team in SL.
It’s all about advertising, the game having a national profile and demographics, &c. That’s what TV execs are interested in. So they give Dickie a few more bob to add a couple more clubs to SL – one heartland and one expansion – to soften the blow. This is why the RFL are so desperate to keep the Crusaders in SL. Sky may not be willing to fund a 14 club Super League without them.'"
If Tricky Dicky told me today was Friday I'd check the calendar.
TBH I still find it difficult to believe Sky are calling the shots.
I seriously doubt they have concerns about RL lacking a national profile, they have plenty of other sport that does that.
Sky are interested in Sky, they sell advertising and subscriptions.
Rugby league is little more than a filler to them.
They pay a small price and get a reasonable return viewer wise.
They are not going to get a return on subscriptions viewer wise for RL in South Wales, I wouldn't be shocked if they've actually had more cancellations than new subscriptions with the way the RL handled the situation.
And seeing as the whole circus has now decamped 30 miles from the M62 the national profile is unlikely to be enhanced moving forward anyway.
As for the demographics, I can't believe branching into a small South Wales town as in the original plan would have made any differance.
If anything, the area is certainly no wealthier than the North of England, the viewing figures for games would probably be a lot less and the classification of viewer would probably be the same so I'd suspect the advertising would have to be cheaper.
To me it doesn't add up.
Reckon this is all the RFL's doing.