Quote: JHF " They pay a small price and get a reasonable return viewer wise.'"
They want more than just viewers, they want to be able to screw more money out of advertisers. I also disagree about RL being just a filler, it’s one of their flagship sports.
Quote: JHF " As for the demographics, I can't believe branching into a small South Wales town as in the original plan would have made any differance.'"
In isolation no but, as part of the bigger picture of further expansion, it is. I've always thought that they would have moved the Bridgend club to Cardiff at some point, and that Bridgend was merely a primer that was chosen because of a sudden opportunity there at the time.
Quote: JHF " Reckon this is all the RFL's doing '"
They are certainly responsible for the whole mess, but so are the Super League chairmen and, imo opinion there was, and continues to be, pressure from Sky Sports to further expansion too.