Quote: Whiting "The sole intention won't have been to increase pass numbers, it's to generate interest and promote Hull FC as a brand. Would native Australians be watching on Premier Sports or do they have their own channel? If so, it's a great opportunity to penetrate Hull FC in Australia, and seeing as they have the best players in the world it can't be a bad thing.'"
Did you see it? Blink and you would have missed it something along the lines of "Hull FC season passes on sale now, benefits of being a passholder X, Y, Z discount period ends 30th November"
If it was promoting the brand then they should have been focusing and Hull FC Live or on line merchandise. Still as I said originally not knocking it and good to see some inovation from the club - not seen any other SL clubs currently advertising on TV.
The other thing about TV Ad's is that they can be country orientated so while Hull FC were on in UK it could have been a Gatorade ad in Australia (If they have Premier Sports over there)