Quote: Mrs Barista "The concept of price elasticity of demand appears to have passed them by. Same commercial team that predicted a massive sponsorship uplift from rebranding City to Tigers..'"
My cynical mind also wonders if this is another contrived plot to squeeze our income, beer being the only revenue source which gives a cut to Hull FC. If there is a price difference for beer between City's matches and our own, it would be interesting to see if the difference is roughly equivalent to the amout per pint Pearson could expect to receive from our sales.
(Yep, I know I'm a paranoid harpy when it comes to Allam and his motives.
)