Quote: Mrs Barista "The concept of price elasticity of demand appears to have passed them by. Same commercial team that predicted a massive sponsorship uplift from rebranding City to Tigers..'"
Agreed, I doubt rebranding to tigers would bring in £100million in investment which is what city will get if they stay in the premier league.
On beer prices, i will be with everyone else drinking in the pub before going in, did the smc really think that we would still buy beer at the ground when there are endless numbers of pubs just a few minutes away from the ground??