He needs to re-engage with the business community and bring back some of the sponsors and supporters of the club who were alienated by the previous owners (or one in particular)

True, a small reduction would be very welcomed and I think we will get one.

Unrealistic to see the sorts of deals that Hudds and Bulls fans are getting.

Indeed, it's madness to suggest we need a £50 season pass, what kind of players can we [iafford[/i on that basis, AP isn't some "heart and soul" fan who will watch his money go down the drain, he will want a return on investment, I expect to see £20 or so off a season pass and £2 off match daay entry (or similar), I also expect to see an improvement in James' attitude towards sponsors and a general improvement in the match day experience for both corporates and other spectators, IIRC the P&O deal ends soon so an announcement on the sponsorship side of things will give us an indication of how well we're going behind the scenes.

I wonder if AP is allowed to use duffen's "chairman's lounge"? His entourage seem to be sat in front of it at matches

Yes he uses it and allows the staff in also! He's a good guy