Don't under estimate the impact of Love island/jaques o'neil, my timeline on Twitter and instagram was full of stuff about him and #hashtags of him and cas tigers on non rugby related posts/threads, the tigers didn't monopolise anyway enough with this, they could have easily got over 1m followers if they had any idea how to manipulate social media

We've done very little to engage with people either on or off line over the past 10 years. It was seen as an expense with no guaranteed return so naturally an accountant would never go for it and ultimately didn't.

We now have someone in charge who has the resource and also knows the benefit of promotion, speculating to accumulate so to speak. Let's see how the figures go on this basis and hopefully some success.

Wonder how many hits on social media Westerman got for his indiscretions .As they say ,there is no such thing as bad publicity

Let's put pop tart and vastman on I'm a celebrity that should get our figures up. Only joking gent's

There's a few on here that would do well on Traitors too.....

that's not how the "young'uns" view SM that's very much an older persons point of view, having been heavily involved in using SM for sales and marketing I can confirm that the younger generation click quite randomly on "following" icons for things that feature on their timelines. Love island UK has millions of followers (twitter 1.4m Insta 3.7m tiktok & facebook 1.8m) that's just the UK versions, millions more on the worldwide and country specific account, if just 10% (and trust me that is a very realistic figure to use in this context) were tempted to click follow on one particular person, that would deliver circa 400k new followers with the right SM campaign

Cas failed in not picking up an 10% of JON's followers and capitalising on it and an extra 120k followers would do them a lot of good.

So, I have looked at a few face book pages and we have more likes and follows on Facebook than Featherstone, London, Salford by a considerable margin. In fact we are comparable to Hull KR. It seems to me that Castlefords is inflated somewhat and I would imagine a lot would have to do with recent love island press and Jaques o’niel. Let’s be honest once you follow a page do you ever really unfollow it? I have liked pages that I don’t care for but I forget about them and just scroll past instead of unfollowing.

I actually think looking at the numbers we hold up well on the face of it. The platforms we probably should be growing and focusing on are the YouTube, Tik Toc and Twitter.

In fact there’s always these daft TikTok trends and if the club has an account they could get players to do Tik Tok trends as challenges. That’s how to boost numbers. I haven’t seen any clubs do Tik Tok trends but it would probably be fun and could boost interaction.

Just to give an example as to how Cas could have exploited the JON situation, with a #hastag and link to the love island instagram & twitter page and JON's Insta & twitter, they could have offered a competition for any new followers clicking from that post, a VIP matchday experience and meet JON, that would have cost them less than £200 (plus JON's appearance money) but I can almost guarantee, they would have got a minimum 200k extra follows
Doing this weekly whilst he was still in would have been a very successful and cheap campaign

TrinityX dancers are on TikTok

Looks like we need to get some young fringe player to volunteer to go onto Love Island then?

I'll take one for the team and go on.

Is the world ready to see you in a pair of Speedo’s and do you really think it will increase the numbers.