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Quote: bellycouldtackle "You have also got to factor in that most people in Wakefield work, most people in Cas as well as not having teeth never have, never will and have zero intention of doing a days work, 98% of all adults in Cas have a mobility scooter and a heroin addiction. The amount of benefits claimed in Cas allows all the population to afford mobile phones and other devices and when not smoking, drinking Special Brew in the street, applying to appear on the Jeremy Kyle show they follow the Tigers on social media as the one thing they do have is time on their hands. In conclusion the figures quoted by Pop Tart should not be a surprise to anyone.'"

LOL they have got to have kicked your dog after that one

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Quote: bellycouldtackle "You have also got to factor in that most people in Wakefield work, most people in Cas as well as not having teeth never have, never will and have zero intention of doing a days work, 98% of all adults in Cas have a mobility scooter and a heroin addiction. The amount of benefits claimed in Cas allows all the population to afford mobile phones and other devices and when not smoking, drinking Special Brew in the street, applying to appear on the Jeremy Kyle show they follow the Tigers on social media as the one thing they do have is time on their hands. In conclusion the figures quoted by Pop Tart should not be a surprise to anyone.'"

You enjoying fishing belly?

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Quote: PopTart "One thing to just get a bit of realism in the task for social media points.

Facebook
Cas - 78k followers
Trin - 37k followers

Instagram
Cas - 35.7k
Trin - 17.6k

X (Twitter)
Cas - 60k
Trin - 47.8k


Which one of us is the small town in Wakefield?

The only consolation is its such a big leap to the next level it probably doesn't get them more points for followers yet, but if they have the equivalent difference in engagements, they have at least 0.2 more than us.'"


Yes but as Ellis has said he is a firm believer in build it and they will come, I.e. get some success on the field and fans will come and thats exactly the same for followers. Let's not forget, its not that long ago Cas were topping the league, going to SL grand finals and challenge Cup finals, I imagine the reach and exposure of been in such games is far beyond any promotion a club do on its own. There is a certain elevation we should get on these numbers purely by doing social media right, which I think we are now doing but as many things with the club, years of cost cutting and not necessarily doing things the right way won't just be turned around in a few months.

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Don't think age has anything to do with interaction on social media.
I am 72 and use Facebook, Twitter or X as it now is, and obviously RL Fans.
Apart from current affairs they are a good means of family/ friend contacts and keeping abreast of interests.
In my case Sport, hill walking and outdoor life in general.

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YouTube trinity channel has grown from only 300 to 1.9k in 2 weeks or so.

Cas is 350 or so.

That said Facebook is a lesser used platform than it used to be a few years ago. A lot of people use different platforms more commonly now. I think that Facebook for example will be harder to gain followers than say Instagram or YouTube.

It’s worth mentioning that we aren’t and shouldn’t be competing against them but rather against the benchmark. The next point benchmark is the target not Castleford or other clubs.

I do believe that trinity could utilise their recent sponsor deals by asking their followers etc to follow trinity who they have sponsored. Even better a local influencer could be paid to advertise and promote followers. Effectively it could boost numbers.

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Quote: Trojan Horse "YouTube trinity channel has grown from only 300 to 1.9k in 2 weeks or so.

Cas is 350 or so.

That said Facebook is a lesser used platform than it used to be a few years ago. A lot of people use different platforms more commonly now. I think that Facebook for example will be harder to gain followers than say Instagram or YouTube.

It’s worth mentioning that we aren’t and shouldn’t be competing against them but rather against the benchmark. The next point benchmark is the target not Castleford or other clubs.

I do believe that trinity could utilise their recent sponsor deals by asking their followers etc to follow trinity who they have sponsored. Even better a local influencer could be paid to advertise and promote followers. Effectively it could boost numbers.'"


Yes, of course we should target the benchmark, but its just an example of what other teams already have and where we need to catch up.

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Quote: PopTart "Yes, of course we should target the benchmark, but its just an example of what other teams already have and where we need to catch up.'"


Also worth mentioning, it isn't just about "followers" its about interaction/views and click-throughs, which all of these can be done by non-followers icon_thumb.gif

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Ithink that player of theres,can't remember his name who appeared recently on a reality show recently [was it Love Island,never watched it myself]must have bumped up there totals on Facebook,Twitter,Instagram etc. His name and Castleford Rugby League club were getting thousands of hits,must have sparked interest in Cas rlfc

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Quote: KevW60349 "Ithink that player of theres,can't remember his name who appeared recently on a reality show recently [was it Love Island,never watched it myself]must have bumped up there totals on Facebook,Twitter,Instagram etc. His name and Castleford Rugby League club were getting thousands of hits,must have sparked interest in Cas rlfc'"

Jaques O'neil and yep sure that had an impact icon_thumb.gif

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Quote: financialtimes "Jaques O'neil and yep sure that had an impact
Not enough to be double ours though. That would get the interactions score up, which FT refers to but not followers. They have that number because they have that many people interested in the club at some level or other.
It probably comes from the success seasons. You click to follow and it has to be something major to make you unfollow. But interactions will peak and drop all the time.

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Quote: PopTart "Not enough to be double ours though. That would get the interactions score up, which FT refers to but not followers. They have that number because they have that many people interested in the club at some level or other.
It probably comes from the success seasons. You click to follow and it has to be something major to make you unfollow. But interactions will peak and drop all the time.'"

Don't under estimate the impact of Love island/jaques o'neil, my timeline on Twitter and instagram was full of stuff about him and #hashtags of him and cas tigers on non rugby related posts/threads, the tigers didn't monopolise anyway enough with this, they could have easily got over 1m followers if they had any idea how to manipulate social media icon_thumb.gif

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Quote: financialtimes "Don't under estimate the impact of Love island/jaques o'neil, my timeline on Twitter and instagram was full of stuff about him and #hashtags of him and cas tigers on non rugby related posts/threads, the tigers didn't monopolise anyway enough with this, they could have easily got over 1m followers if they had any idea how to manipulate social media
I agree.
But the passing Love Island fan is not going to suddenly follow Cas. They follow his Instagram and click on Cas when there's a link.

O'Neil has 1.2 million followers !!

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We've done very little to engage with people either on or off line over the past 10 years. It was seen as an expense with no guaranteed return so naturally an accountant would never go for it and ultimately didn't.

We now have someone in charge who has the resource and also knows the benefit of promotion, speculating to accumulate so to speak. Let's see how the figures go on this basis and hopefully some success.

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Quote: financialtimes "Don't under estimate the impact of Love island/jaques o'neil, my timeline on Twitter and instagram was full of stuff about him and #hashtags of him and cas tigers on non rugby related posts/threads, the tigers didn't monopolise anyway enough with this, they could have easily got over 1m followers if they had any idea how to manipulate social media Exactly the point i was trying to make in my post,and wasn't it only a year or so ago Jaques O'neill appeared on Love Island,the papers were also full of Love Island and the contestants,I remember Jaques O'Neill and Cas Tigers rugby club player continually mentioned

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Wonder how many hits on social media Westerman got for his indiscretions icon_biggrin.gif .As they say ,there is no such thing as bad publicity icon_eek.gif

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