Because if you can afford it, you not only go some way to ensuring that you actually benefit from the deal yourself, but you also help those who may not be able to afford it at the time, but would like to buy in when they have the money. That way, you get a nice, warm feeling in your heart, knowing that you've done a good deed, and reflect on those immortal lines "this is Wakefield, together we are stronger".

Relieved an email earlier today it reads....

Less than 48 hours to go….
The Wakefield Trinity Wildcats would like to remind supporters of our late night opening hours tonight and tomorrow.

The Wildcats Superstore will stay open until 7pm selling 2012 season tickets for fans that work until 5pm but wish to purchase in store.

There are only 2 full days remaining of the unbeatable 2012 Wildcats membership offer! The official number of sales now stands at 2340, less than 200 tickets away from our golden number. With only 160 to go and two more days of sales, the club are confident that the target will be exceeded if the rate of purchases stays as it has been over the past three days.

With membership for next year equating to an unbelievable £7.69 per game this offer is simply unbeatable. The club needs at least 2500 people to show their support and sign up to this new membership scheme before Saturday at 4pm to keep season ticket prices slashed at just £100 adults, £80 concessions and just £20 juniors.

The club is urging all supporters to sign up to be a member next year and help keep prices low for [sizeEVERYONE.[/size The future of the Wildcats is set to be exciting and successful with a host of new signings already announced for next year. With more recruitment news on the way, there has been no better time to get on board with the club and support the 2012 Wildcats team!

With the opportunity to now split the payment over two months, there is no better time to pick up your season ticket for Super League XVII and show your support for 2012 – the year of The Wildcats!

To purchase your membership please phone 01924 211611, call into the Superstore on Doncaster Road or simply click here to buy online – and don’t forget we are open late tonight and tomorrow!

This is Wakefield. Together We Are Stronger.

Yeah, right on man!

I guess we can say that they are new at this! Perhaps next year they will have had more time and a little more experience.

James will tell you that selling ST's at HKR was not a problem, just showing that each club has it's own unique challenges. Ours is long term under performance leading to apathy - easy to say, hard to turn around!

Still don't agree that the price should be left at £100 - as this may affect future sales - but happy for it to be not much more! We'll soon know I guess!

Yeah... there may be more of them.

Well we all know what AG is like with his promotions the semi signing and the cedar court announcement no doubt they won't be kept at £100 even AG on twitter is questing the potential of this but it needs to be made clearer as I know a fair few waiting for it to be kept @ £100 with 2500 achieved i've tried to persuade them to get them before they'll be disappointed with the rise and he continues to do this.

Have you been to Bransholme - there's not much else to do around there!

I think its a good idea for it to stay at £100... Gives us the chance to get more support that the club not only needs, but deserves.

The club needs to generate money, and £100 season tickets isn't going to maximise that revenue stream.
It's a gimmick, and one that can and should only go so far, it also helps the club with some short term funding, when other revenue streams are not available.
If I were running it, I'd say something like " this has been a wonderful effort and to reward the fans we are going to continue with the discounts up until Xmas, but at £150", still a bargain the club gets some more wonga, the fans that take up the deal are still getting excellent value but not as good as those who coughed up early.
Then after Xmas return to last years £175, everyone's a winner and we could easily end up with 4 to 4,500 ST holders which is a massive improvement.
The team improves that generates a bit more, match day sales improve etc and we are starting to move forward.
Year on year this improves, one feeds the other and before we know it we are all sat in a full Newmarket thinking ain't this grand!!
A lot of things can go wrong of course (getting the little things right, something we never could do but desperately needed to), but it's as simple as you want to make it. Give them good value, something good to watch and a good match day experience and they will come.

It's not just about the season ticket price though here. If they can get get more people signed up to season tickets, the potential to sell more shirts, shorts, flags etc also increases. Not to mention the increased sales of refreshments within the ground. If the club can sell another 1,500 season tickets before the season kicks off, it's £150,000 up front and then a further 13 attempts to sell to a guaranteed 4,000 people. The 1,500 is just an estimate, but with Christmas coming up, surely another 1,000 at least should be achieveable.