If matchday entry is 22 quid or 20 if bought in advance, then as a season ticket holder I would still expect a reasonable discount off each match ticket. Consequently 15 quid (or 195 quid a season) seems fair to me.

Whilst DD is a good way of spreading the cost and including add-ons, I would be a bit reluctant to pay by this method as my experience with the clubs admin regarding the 1873 scheme and this method (I was contacted three times to see if I wanted to renew my 2 memberships and each time gave them details of when the annual payments were taken and to this day am still not sure whether I am in the weekly draws or not) does not fill me with any confidence

I like the idea of a genuine membership scheme, where the level can be chosen and paid for in monthly instalments - right up to a package that included a replica shirt. There could also be bolt-ons i.e 1 or 2 games in the 1873 suite, an away travel package, the Catalans trip etc etc.

What's imperative though, in my view, is a much better offer in terms of benefits; the club has dozens of corporate partners that would, I imagine, be more than happy to offer benefits to members - discounts, special offers etc.

Price-wise - I'd be happy to pay £200 for a basic ST and being as I'd probably buy up-front, I'd like there to be some incentive to do so - perhaps a 10% discount on whatever level of membership you choose to buy, if you do so before a certain date.

Whatever happens, all the complicated options and changing deadlines needs to stop - it causes far too much confusion.

I do think the club needs to make more of the offers which come with the season ticket. For example the MOT voucher is worth £40 and if you go to Real Burger etc there are big savings to be made. I would be happier paying for my ticket monthly.

My post seems to have disappeared. The bulk of it was around the need to keep the walkup price attractive and not keep increasing it by £1 every year relentlessly.

There needs to be a decent increase on season ticket prices, they've been too cheap, time to dig deep and pay up I'm afraid.

£190 seems fair. Still makes it cheaper than the walk-up, psychologically it sounds better than £200, but perhaps payment schemes could be made easier. i would hope that the walk-up price wouldn't increase though if season tickets do. The walk up price has increased by about 30% in the last six years, way above inflation.

Personally I would go for a phased increase as a major jump would put many people off. Obviously though the maths would have to stack up. If possible maybe £150-160 next year then £180-190 the year after, maybe a touch more if Newmarket is ready for the start of 2015. I'd also offer better silver & bronze memberships, for instances the bronze offer at Cas was a decent idea, just tweak it to suit. We need to be working hard to ensure the benefits, discounts etc are the best they can possibly be, almost to the level where you can effectively gain the price back by taking advantage of the offers over the course of the year.

Maybe even offer a dual membership offer including a gold membership and club 1873 membership.

I certainly agree with a phased increased in ST prices and prices suggested in our build up to NM. I would slightly disagree with the bronze membership Cas introduced. Whilst on the face of it, it seems value for money, i'd suggest that previous ST holders or potential new ST holders chose the easy option of a bronze membership rather than a ST. This means money isn't guarenteed and could result in lost revenue.

I think we should stick to £150 next year, £175 after that and then market rate which is probs £190 ish? £25 increase doesn't sound much at all when renewing but is enough of a stepping stone.

I like the idea of the complete membership thing, maybe a couple of vouchers for the programme to encourage people to try it out, with the shirt and a few other bits and bats for say £200?

I liked the Idea Cas had with the members shirt, first x amount of sign ups got the option of buying the limited shirt with all the members names on it. Clever marketing www.castigers.com/product/1060

I liked the Idea Cas had with the members shirt, first x amount of sign ups got the option of buying the limited shirt with all the members names on it. Clever marketing www.castigers.com/product/1060

I agree, you cant go from £100 to £125 to £190 or £200+ ! also we as a family with one wage coming in,buy two season tickets so this year that was £250 and if one season ticket was £200 that would be £400! and we wouldnt be buying any in that case....

I would be happy to pay £20 a month DD small outlay without the big cost of saving up and still less than going to an away game if anyone struggles with this then save the money from away games and listen on the radio benefit your club

We've had 2 good seasons of subsidised cheap tickets which I think we all know can't go on forever. £180 - £200 is not unreasonable if the product is still improving on the pitch and also our last season at Belle Vue. I like the idea of monthly direct debit option if administered correctly with added incentives for being a season ticket holder/member

the increase needs to be phased in to keep all those that were first time season ticket holders at the low price. £150 seems fair with a similar increase the year after.

Obviously any potential options for spreading payments will be welcomed by most

We (my husband and I) would be happy for the price to increase, but it would be best if this was done in conjunction with an installments progreamme, mainly because it's in the run up to Christmas when the tickets are on sale and no one has a lot of spare cash then, plus, on a personal note, I have car tax to pay around then also.

I agree with what has been said above in that it should be a staggered increase rather than a massive increase all in one go.

I work in marketing and, with my marketing hat on, it would be ideal to run a test and control i.e. different price offers to random samples of customers to see if the price increases have any significant negative effect on the response but, unfortunately, due to the nature of the business that would be pretty much impossible to do as you could guarantee that people would see many different prices and outrage would ensue as to why there's different prices brackets and so on. The only way for this to happen would be to have all the season ticket information sent out by post with different mailshots, and it would mean that none of the pricing information could be on the website, so really not practical for the business to do.