100% rise in disabled prices

Quote: bigbadcat "I read the thread through first time round, that’s why I joined in response to the blah,blah.
I have over 21yrs in sports marketing (merchandise to you )and I am more than fully aware on economics regarding sports, something that certain groups are not ! other wise they would not need to sell off kit at the end of the season, like wise are attendances are not the best and are fickle due to our recent history
as for business models which one do you think we follow ? that’s right no one knows hence the continued problems with cash and structure.

If you quote segments be sure you know your subject in reply.

If we cannot get people through the turnstiles in the first place what chance have we got to keep them !
why not for a change set trends rather than follow them ?!
This was not wrote to anyone in particular only in reply to what’s wrote already'"

I still assume that the first post was in reference to prices for disabled supporters. If so, this is set out by the RFL (Operational Rules Section E15).

As regards pricing for children and kit, I'd happily accept the assertions you make. Just back them up with some kind of evidence base from your extensive sports marketing experience though, preferably one that is in similar circumstances to our club, as it strikes me that the vast majority of SL clubs charge at least what we do for a child season ticket. Obviously, Shudds are a known exception, and it would be fantastic if we had the kind of money to bankroll long-term development that they do. However, until we have an owner with pockets as deep as Ken Davey, I don't think we can afford to throw away the income we do gain from charging kids on what would essentially be an experimental approach that counters what the conventional wisdom of what other clubs do. Similarly with kit, most clubs charge thereabouts what we do, most clubs sell off excess stock cheap once the season is over. Again, I'll happily defer to expert knowledge, but the margins and market are different from normal clothing & gifts. The added value in the added value in the replica kit is in the club brand. The potential market is limited to those who support anyway, who in part buy out of identification and support, with the decision to purchase being different from buying clothing in the high street. Clearly, most sports clubs take the decision that £40ish for a replica top is what maximises revenue, and that fewer sales will be lost by pricing at this range than would be recouped by pricing at a much lower price and hoping that people who don't really care for the club would just buy one in the belief that it was a bargain (what with it being so stylish and made of such quality material and all). Obviously, provide examples of say, Leigh Centurions doubling their merchandising revenue through selling tops at £10 and gaining a mass market in South America, and I'll stand corrected.

Don't get me wrong, I don't think the club are chock full of business acumen. In my humble opinion, the raise in walk up prices for adults was a bit of an own goal last year, particularly when allied to poor on the pitch performance and the economic climate. But that is the nature of being a shoestring club, we can't afford a back office team with MBAs from MIT and they'll get decisions wrong at times in trying to squeeze what they can from the fan base. Until those who question everything put some meat on the bones of their flights of fancy as to what will turn us into a 20,000+ attendances superclub, I'll assume though that the path forward isn't so simple.