Plus I NEVER buy anything from the bars/pie stands yet could come early and get my discount (if i didnt have a season ticket anyway) so it wouldnt work really coz most people wont buy more just coz theyre earlier theyd just use it to save money. Plus how would it work? Do they get a reduced ticket then if they're late pay more at the gate?

Perhaps this might work - open up the North Stand and sell cheap tickets or give away tickets to deserving causes (even the poor Bradford fans!), then print a huge amount of T shirts with 'Wigan are bestest' or somesuch catchy slogan and sell them for a fiver or thereabouts. Surely that would raise some revenue for the club without Whelan profiting?

But the 25% you're discounting on a ticket price is pure profit for the club. You don't make too much money on booze, although food you might.

If you knock a fiver off a £20 ticket, you'd need them to eat at least one (expensive) thing and drink a few pints to just break even on the discount I would think.

If we reduce ticket prices and then try and sell a few t-shirts, im not exactly sure how we will be better off financially.

We wont, daft idea. If people want a discount like you say buy a season ticket.