| FORUMS > London Broncos > Marketing. |
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| I see we've given all of our social media management to a PR agency.
Yet again the club will continue to preach to the choir and try to flog a budget meal in the gold lounge......totally ignoring the need to engage with new audiences.
This is my 23rd season as a supporter, but it is becoming increasingly obvious as the years go by that under David Hughes, the club will never be in a position to actually try and market itself.
Hughes has 26 home games to achieve his 5k target......
.......and to those who think social media is enough, the comments and likes on the Twitter announcement are from the club itself and the agency responding whilst Facebook gets 2 dozen likes from time to time. Social media only works if it's done by a professional marketing agency, not a PR agency who will simply create content and send it to the choir.
I'm also sick of the word Partner.......stop doing things on the bloody cheap and roll the friggin' dice for once  |
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| International Star | 261 | No
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| Jun 2011 | 13 years | |
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| International Board Member | 5082 | |
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[url=http://www.youtube.com/watch?v=Ae-HziERgfk:p2kbb0c5]Gus Mackay we salute you!![/url:p2kbb0c5]:d7dc4b20b2c2dd7b76ac6eac29d5604e_1428.png |
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If the Broncos were serious about the 5,000 target they would have been doing something off the back of the World Cup.
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| Fringe Player | 1948 | |
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| Jul 2021 | 3 years | |
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| Jul 2024 | Jul 2024 | LINK |
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| Quote: Riverside Red "If the term partner is good enough for other sports clubs I’m sure most fans can live with it,
It’s semantic nonsense but, of course, course we can live with it. Sluggish recruitment and confusing decision making - less so.
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| Club Captain | 973 | |
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| Feb 2018 | 6 years | |
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Rise like Lions after slumber
In unvanquishable number--
Shake your chains to earth like dew
Which in sleep had fallen on you--
Ye are many -- they are few.'
Percy Bysshe Shelley - 'The Mask of Anarchy'
' ITS OVER' - Roy Orbison:d7dc4b20b2c2dd7b76ac6eac29d5604e_76569.png |
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| Quote: jbuzza "If the Broncos were serious about the 5,000 target they would have been doing something off the back of the World Cup.'"
Like having an actual presence at the Emirates for the semi final on Saturday just gone? |
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| Rank | Posts | Team |
| Fringe Player | 1948 | |
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| Jul 2021 | 3 years | |
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| Quote: RfE "Like having an actual presence at the Emirates for the semi final on Saturday just gone?'"
I was thinking that if Buzza had stopped at ‘something’ a harsh man might have said it was an equally legitimate comment. |
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| Rank | Posts | Team |
| Fringe Player | 1948 | |
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| Jul 2021 | 3 years | |
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| Quote: RfE "Like having an actual presence at the Emirates for the semi final on Saturday just gone?'"
I’ll settle for a meaningful presence at Plough Lane next season. Baby steps. Onwards and upwards. |
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| International Star | 1753 | No
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| Dec 2010 | 14 years | |
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| Jul 2024 | Jul 2024 | LINK |
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To be fair, they did do something....it was called NOTHING! By their standards, still something.
More interesting perhaps, I only have the 20th & 30th anniversary programmes & a Marty Mac autographed Handbook but in the 2010 program I noticed Colin Baker was Player Performance Manager & Chris Baxter was a Community Coach. 12+ years is a long time to give your all & witness Hughes' shambles from the inside as it were.
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| Fringe Player | 1948 | |
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| Jul 2021 | 3 years | |
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I thought the professionalism and positivity of our social media comms went up when Tom from Roar got involved. I hope we have retained his services.
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| Fringe Player | 1663 | No
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| Mar 2021 | 3 years | |
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| Jul 2024 | Jul 2024 | LINK |
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| Quote: Riverside Red "If the term partner is good enough for other sports clubs I’m sure most fans can live with it,
Interesting choices of URL's to use when defending "partners"? The first is to a page entitled "our sponsors" whilst the second is directing me also to information about "sponsors"?
In the case of Surrey CC, Kia extended their "sponsorship deal" up the end of 2024, which includes the extension of the naming rights of the Oval....the first deal back in 2011 was worth £3,500,000 for 5 years. Arsenal on the other hand signed a 5 year extension to their Emirates deal in 2018 for £200,000,000.
Both these deals are SPONSORSHIP deals. Partners generally insinuates "contra-deals" with product or services exchanges for shirt space.
Here are our current sponsors and partners according to the club site. rlhttps://londonbroncosrl.com/our-sponsors-2/rl
JUST 3 PARTNERS.
If you think Key and Eagle, Ticket Co or iPRO are anything more than contra deals then you're really are in a long river in Egypt. Of the 3 companies, iPRO seem to be the one with some form of marketing schedule which sees them provide product to multiple sports and clubs in return for exposure. This is very clever point of sale and I am sure that their relationship with clubs and club charities is mutually beneficial with contestants at fun runs etc all getting product and branded gear to take away. Key and Eagle are 2 blokes working out of a Bedroom building average (at best) websites, whilst Ticket Co sell our tickets and clip them on the way through. We will have paid them for their software and will pay an ongoing licence fee and I very much doubt there's a brass farthing coming back to the club the other way, because we shifted 13,000 tickets last year...hardly "coining it in".
So back to the original point. 26 games from the end of the 2024 season where Hughes expects us to have a 5,000 average. To achieve this, the club are continuing with their 'social media' efforts, which will deliver minimal if any traction in the "new fan" space. They have outsourced this task to a PR firm, although Key & Eagle are our supposed digital partner, so it's all a bit "belt & braces". 160 characters in a tweet or an image on Insta is hardly the realm of "superbowl half time advertising" and could quite easily be carried out by someone at the club. We have a head of commercial who I would hope is busy adding to our stable of partners, but I do wonder what exactly he and Loubser are doing for their combined 80 hours a week? The fixtures are now out, although not loaded by Key and Eagle yet.......
Feb 5th 2022 was world Nutella day. Maybe a call to Giovanni Ferrero to invite him to sponsor the match Batey in 2023 might work as opposed to "giving Ticketco" tickets for their staff to attend and calling them match day sponsors?
Feb 26th is Levi Straus day......possibly a themed event that day?
March 26th It’s National Spinach Day, National Nougat Day, Good Hair Day, Purple Day, Make Up Your Own Holiday Day…
you get where I am going with this, but some form of creative thinking and planning as well as some hard work and creating 13 EVENTS gives you a chance to get close to 2k average,. Letting a PR firm send your tweets won't touch the sides! 
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| Club Owner | 217 | |
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| Jun 2003 | 21 years | |
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| Quote: orangeman "
If you think Key and Eagle, Ticket Co or iPRO are anything more than contra deals...'"
If Key and Eagle are a contra deal, then anyone who buys a ticket deserves to be classified as contra deal.
Those of you that are season ticket holders should have your own page on the website and a place in the "hall of fame" at least. |
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| Rank | Posts | Team |
| Fringe Player | 1948 | |
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| Jul 2021 | 3 years | |
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| Quote: Benny Profane "If Key and Eagle are a contra deal, then anyone who buys a ticket deserves to be classified as contra deal.
Those of you that are season ticket holders should have your own page on the website and a place in the "hall of fame" at least.'"
If we don’t get a shift on with recruitment likely that ST holders will be padding out the reserves squad. I don’t envisage an upturn in results but salary bill will be cheaper than last year. |
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| International Star | 681 | |
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| Feb 2011 | 13 years | |
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| Jul 2024 | May 2024 | LINK |
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So I get my weekly London Broncos newsletter in my email, and scroll down to the club news part with baited breath to see which players we have hired for our promotion push next season, instead what I get is
CLUB NEWS
[iGold Lounge Duo Membership launch for those in search of the premium experience!
London Broncos are pleased to confirm our Gold Lounge Season Membership has been extended to offer two people a one-off discount for all 2023 home fixtures.
Priced £450 per person, Gold Lounge Season Membership offers Broncos fans the premium matchday experience including a private card bar, covered padded seating in the West Stand, matchday raffle draws and a one-course hot fork buffet meal.
Now, when two people purchase a Gold Lounge Season Membership together, they can access all the above for £850 via our Gold Lounge Duo Membership.
Mark Kemp, London Broncos Head of Commercial, said
So the only club news is trying to flog me a gold lounge membership while not improving the squad, improving the match day experience, improving anything at all to make me even want to get a basic ticket for next year. Hmmm I wonder what I will do
Is the Premium experience losing by 30 points to Bately as you have not improved the squad from last year? As what happens on the pitch is what will make me come back, and I'm not seeing anything from you relating to that
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| Fringe Player | 1948 | |
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| Jul 2021 | 3 years | |
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| Jul 2024 | Jul 2024 | LINK |
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| Quote: crashmon "So I get my weekly London Broncos newsletter in my email, and scroll down to the club news part with baited breath to see which players we have hired for our promotion push next season, instead what I get is
It’s back.The obsession with the “Gold” Lounge. In other news both Sheffield and Bradford have strengthened their squads. Feels just like our relaxed approach to recruitment as of last season although we appear to have avoided the schoolboy errors on the retention side so that’s an improvement.
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| Fringe Player | 307 | No
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| Oct 2021 | 3 years | |
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| Jul 2024 | Jun 2024 | LINK |
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The Platinum Lounge (Tier 1) seems to have been dropped in favour of the Gold Lounge (Tier 2). Next step is the Tier 3 Silver Lounge! It's actually a really good space (500 max I believe). No windows apart from the mezzanine level. It's a conference area really.
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