Nice one. The more people frequent the Hive, the more they will see how easy it is to just pop in and watch a live RL game there on an afternoon also. Keep up the top ideas people!

I'm perfectly happy with the club saying they are showing the game afterwards but making it the centrepiece of our marketing strategy for a game is effectively making an admission that our game is inferior and the secondary attraction

Errr.... That makes no sense whatsoever, lmfao

That makes even less sense than Paddock's

He makes perfect sense. Nothing wrong with adding things to the "matchday experience" but the Broncos match surely needs to be the key element.

Well who is going to pay £20 to go and watch telly when they could watch it for nothing somewhere else - like a pub, home, a friends!?

The readers of the JC to start with apparently!

I didn't think you would understand!

Now there is a brief that would flummox the glitterati of the advertising world

I see RU and RL get positive publicity in the nationAl press today as leading clubs to invite old men to matches to combat loneliness. Who'd have thought it - community initiatives getting positive press!!

I was thinking more of the way you said it than what you said.

actually Deakin(?) there first CEO, who i think was the driving force behind the bulls name, the cheerleaders and razzamattaz based a lot of his thinking on American sport - he was the early driving force behind the bulls success and no-one should forget how successful they were in the early years of super-league 10,000+ crowds. He then went to the dark side Sarries(?) or Wasps(?) and was pretty successful i think?