How peculiar, doesn't roll off the tongue at all. I assume or should say hope it's cobblers but with Broncos, you never know.

Link in the original post should be working now. (This forum is a bit sketchy).

Just seen the posts about this on the Hunslet thread. 
Some pertinent comments there!
(Doesn't seem like us old -timers are mad keen, does it?)

Let’s look at the pros and cons. Name change bins brand recognition but on the other hand our BR is low. Hounds is similar to Broncos in that it’s a bit bizarre - no obvious reason to rename - dog track link aside. Hounds is a bit grittier and different than Broncos but it’s marginal. All branded stuff is binned necessitating expense. I don’t hate it but I’m not sure of
the benefits and then there is the women’s team aspect. I’m ambivalent about that but they do seem to be quite successful so, on balance, I don’t get it. 

The name was registered in March. However, at the Fans' Forum Hetherington a decision had not been made.

What sort of hounds would we be?Dachshund
Fox Hound
Greyhound
Basset Hound
Afghan Hound


The list is almost endless but a Bronco is a Bronco. If they are stupid enough to rebrand to this, they deserve to fail. 

They’ve issued a public statement promptly which is helpful. Every one’s a critic and this isn’t easy but I think the first reaction of most is probably correct. Still at least they are having a go. Club could have folded end of last season so onwards and upwards.

If there is a name change it should be to London Rugby League Football Club.

Couldn't agree more. No point in changing animals or to lumps of metal. 

Hetherington's nonsense that Leeds fans weren't happy when he changed their name from Loiners to Rhino's is patently false as it was their nickname not the club name. In that regard he's talking out of his backside.

Hopefully the club, Hetherington in particular, will have taken on board the criticism of this attempt at a daft name change.To paraphrase ‘Flower of Scotland’ it’s sent him home to think again!

I’m not massively excited by the name London RLFC but equally I see no point in a name change from one animal to another. May as well stick with Broncos so if it’s to be a name change it would have to be something outside the box like Steel or Thunder etc etc and none relevant come readily to mind. All in all we have bigger problems but it does highlight just how difficult a successful revamp will be but I’m modestly confident. Let’s get the win on the weekend first.