Quote: Wire Yed "Why not pay someone to go over to America, go on a tour of American football clubs, baseball clubs, basketball clubs and ice hockey clubs, see how they generate money even look for the little nuances they do during game day.
Pick up ideas to generate money from people who know how to do it.'"
Phil Clarke and probably some others went to USA with this mission before the start of SL. I think he/they just looked at "football".