Quote: kit80 "Whilst not knocking the cab advertising, and at £300 a month it seems pretty cheap, I don't know how you measure success - which would be critical for me in any marketing spend.
I'd also question who reads cab advertising (although that is serendipitously eye catching as it's black/blue/silver). It's one thing seeing a message, it's another one to process it.
Having said that, at £300 a months I'd probably do more and for longer. I don't know if you could voucher inside the cabs also.
Whilst the Oyster card holders are equally difficult to measure success with, and obviously a waste now we're not Quins, at least 5000 people see them every day - and if they are from Twickers they are probably rugby watchers, even if not League.'"
I'd suggest at this point , that the Black Cab advertising isn't a magic potion that will suddenly result in sell outs at the Stoop , but just the first part of a campaign , it creates recognition of future initiatives
Am I right GF ?
