He was a freelance who was hoping to sell a short piece to the ES or Metro. It would only have been a couple of sentences with a quote from a newby on how good the game was, but he obviously didn’t manage to convince editorial to run it.

To his credit he did put in an awful lot of effort to brief himself and talk to as many people as possible. Ten minutes after half time he was worried when he saw a number of freebies leaving but in the end he saw that the vast majority who stayed were happy to have come. He was particularly surprised and impressed by the number of passionate and knowledgeable southerners he came across, having believed only northerners had any affinity with the game and he was quite taken with the away crew angle (small group regularly invading northern strongholds.) So even though nothing came of this particular evening it could lead to stories down the track.

An interesting by-product of the ES exercise is that it jogs the memory of oldbies and lets a vast number of people know that RL is alive and kicking in the metropolis. One guy told us he was prompted to put in an appearance again having been reminded by the advert how good was the matchday experience down at the Stoop. That effect might account for a very small number but how many more people were made aware by the advert that RL exists in London? Just getting it into people’s consciousness has got to be worth something.

Congrats to PP on his excellent bit of PR work on the Comeallwithin board.

www.rugbynetwork.net/boards/read ... 0,12373195

He was a freelance who was hoping to sell a short piece to the ES or Metro. It would only have been a couple of sentences with a quote from a newby on how good the game was, but he obviously didn’t manage to convince editorial to run it.

To his credit he did put in an awful lot of effort to brief himself and talk to as many people as possible. Ten minutes after half time he was worried when he saw a number of freebies leaving but in the end he saw that the vast majority who stayed were happy to have come. He was particularly surprised and impressed by the number of passionate and knowledgeable southerners he came across, having believed only northerners had any affinity with the game and he was quite taken with the away crew angle (small group regularly invading northern strongholds.) So even though nothing came of this particular evening it could lead to stories down the track.

An interesting by-product of the ES exercise is that it jogs the memory of oldbies and lets a vast number of people know that RL is alive and kicking in the metropolis. One guy told us he was prompted to put in an appearance again having been reminded by the advert how good was the matchday experience down at the Stoop. That effect might account for a very small number but how many more people were made aware by the advert that RL exists in London? Just getting it into people’s consciousness has got to be worth something.

Congrats to PP on his excellent bit of PR work on the Comeallwithin board.

www.rugbynetwork.net/boards/read ... 0,12373195