I'm not sure you can compare a number of clubs that are 150 years old approximately with a London side that has had more permanent home venues than many clubs have had major trophies. London need to build a brand to grow. To people on here, it's a bit meaningless because the chances are those using this forum will be there regardless but look at Leigh and the Leopards brand and how they've grown. That is one part of what London needs and London RLFC is, to me, dull and bland. Branding is pretty awful in rugby league (amongst many things) but there's a real chance to develop a brand and having a driving force to develop that rather than just London. 


With a proper brand, you've got the ability to have different merchandise ranges, PR avenues to exploit, design options and something to build around. The Hounds and Battersea Dogs & Cats Home (located under 5 miles from Plough Lane) is an easy tie in. The players walking on to a televised Super League game holding a dog from Battersea on a lead, the club's official charity, even tying into retired Greyhounds charities because of the dog track links. You don't get those 'tap ins' with London RL.

Moe, while Leigh have grown their crowds from a low base with the aid of a change to Leopards & a motor mouth owner, they still average less than 10k in a reasonably sized catchment area. 


As for Battersea Cats & Dogs home, their income in 2021 was £58.35m so if they were going to partner with anyone locally, it is more likely to be a Premier League team like Chelsea or Fulham. However  Deen City Farm is just up the road & they need cash almost as much as we do, so that might work. Can't see AFC being happy with cows, sheep & goats on the pitch. Who does the pooper scooping?


Market London properly & who knows what you could sell? Replica Beefeater uniforms, or Lord Mayor of London gowns?


If there is Australian investment longer term but not by a particular club then no need to throw away 30 years history. We just have to do better than Hughes running the club into the ground.