FORUMS > Leigh Leopards > Ticketing Structure |
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With the old financial crisis rearing its ugly head again i just thought id climb back onto my soapbox to express my frustration at Leigh's ticketing structure which in my opinion is as basic and unappealing as it could be.
1. Kids (under 16) should go free, they are the future and unless we start getting them interested then we are doomed! Lets start making our games a family occasion rather than a place to go and swear at a referee. Walsall FC have a great system where all children under 12 get a free ticket when accompaniede by an adult and all 12- 18s get a season ticket for £46 but they get £2 back for every match they attend (£2 x 23 matches = Free!)
www.youtube.com/watch?v=FW4HS3xkN1I
2. There is no banding of fixtures - it costs the same to watch a good competitive game versus Halifax, Batley, Featherstone and Sheffield as it does to watch us walk all over Hunslet and Workington (Two of the worst games i've ever seen at the LSV by the way). Every team in the football league and premiership band their games in order to avoid this (For example it would be cheaper to go watch Wigan vs Reading than it would Wigan vs Liverpool.
3. Stop playing games at the same time as Wigan Warriors! We played a big game against Sheffield (current champions of course) recently which should have attracted a big crowd but because Wigan were playing Catalan the attendance was just as drab as usual. If the RFL make us play at the same time then we should be trying to make a prices more competitive.
4. Cheapest tickets at Wigan (seated) = £20, cheapest seats at Leigh (seated) = £18 What? Cmon lets be serious! As a neutral (after all there the ones we need to convert) if you're kid wants you to take him to a rugby game would you take him to see Sam Tomkins against Leeds Rhinos or Greg McNally against Workington? £2 difference? lets be serious! Even if you ignore the quality of rugby; just for the half-time entertainment and atmosphere most people would choose Wigan.
5. Look to other sporting clubs for inspiration: Blackburn at one point (I dont know if they still do it now) used a ticketing system which took the day & time of the match, the opposition, whether it was being shown on TV and even the weather into account before it announced its ticket prices. Im not saying we need to go that far but our ticket prices need to be more realistic in my opinion.
6. Be honest - Leigh is a proud rugby town with lots and lots of potential (We've won the NR Cup and are therefore eligible for promotion in 2015 if we can get the finances and attendances sorted - both boxes will get ticked by getting more 'Bobs' through the door) so how come in a town of 43000 we cant get even get 1500 to come regular? Answer = The super league. The majority of rugby league fans in Leigh drive straight down Atherleigh way past the LSV without even a shameful glance and head on to watch Wigan, Warrington, St Helens or god forbid even Widnes. All Wigan season ticket holders should get a discount at Leigh matches and visa versa (Stop shouting at your computer screens) If we can tempt some Wigan fans to come and watch some of their young lads play in a hard working local side who play better rugby than they think we do (Even Wane was impressed by our skill level and commitment after the cup game) then its win win for us.
I could go on but im getting lightheaded up here now!
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With the old financial crisis rearing its ugly head again i just thought id climb back onto my soapbox to express my frustration at Leigh's ticketing structure which in my opinion is as basic and unappealing as it could be.
1. Kids (under 16) should go free, they are the future and unless we start getting them interested then we are doomed! Lets start making our games a family occasion rather than a place to go and swear at a referee. Walsall FC have a great system where all children under 12 get a free ticket when accompaniede by an adult and all 12- 18s get a season ticket for £46 but they get £2 back for every match they attend (£2 x 23 matches = Free!)
www.youtube.com/watch?v=FW4HS3xkN1I
2. There is no banding of fixtures - it costs the same to watch a good competitive game versus Halifax, Batley, Featherstone and Sheffield as it does to watch us walk all over Hunslet and Workington (Two of the worst games i've ever seen at the LSV by the way). Every team in the football league and premiership band their games in order to avoid this (For example it would be cheaper to go watch Wigan vs Reading than it would Wigan vs Liverpool.
3. Stop playing games at the same time as Wigan Warriors! We played a big game against Sheffield (current champions of course) recently which should have attracted a big crowd but because Wigan were playing Catalan the attendance was just as drab as usual. If the RFL make us play at the same time then we should be trying to make a prices more competitive.
4. Cheapest tickets at Wigan (seated) = £20, cheapest seats at Leigh (seated) = £18 What? Cmon lets be serious! As a neutral (after all there the ones we need to convert) if you're kid wants you to take him to a rugby game would you take him to see Sam Tomkins against Leeds Rhinos or Greg McNally against Workington? £2 difference? lets be serious! Even if you ignore the quality of rugby; just for the half-time entertainment and atmosphere most people would choose Wigan.
5. Look to other sporting clubs for inspiration: Blackburn at one point (I dont know if they still do it now) used a ticketing system which took the day & time of the match, the opposition, whether it was being shown on TV and even the weather into account before it announced its ticket prices. Im not saying we need to go that far but our ticket prices need to be more realistic in my opinion.
6. Be honest - Leigh is a proud rugby town with lots and lots of potential (We've won the NR Cup and are therefore eligible for promotion in 2015 if we can get the finances and attendances sorted - both boxes will get ticked by getting more 'Bobs' through the door) so how come in a town of 43000 we cant get even get 1500 to come regular? Answer = The super league. The majority of rugby league fans in Leigh drive straight down Atherleigh way past the LSV without even a shameful glance and head on to watch Wigan, Warrington, St Helens or god forbid even Widnes. All Wigan season ticket holders should get a discount at Leigh matches and visa versa (Stop shouting at your computer screens) If we can tempt some Wigan fans to come and watch some of their young lads play in a hard working local side who play better rugby than they think we do (Even Wane was impressed by our skill level and commitment after the cup game) then its win win for us.
I could go on but im getting lightheaded up here now!
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| Although I agree that we could do something with the pricing structure, I don't think that banding will work in our game and I don't really agree with it anyway. Kids under 11 or going to junior school should be in for free when with a paying adult. Also the familly ticket pricing that has been posted on here should be adoptd now. Kids between 11 and 16 should be £5 and concesions at £10. buying tickets 5 days in advance should carry a £3 reduction from the face value and mutiple bought tickets 5 or more) upto the day before the game should carry the same reduction. The familly ticket and the multiple organisation ticket are the ones to generate bigger crowds. By multiple organisation I mean that local clubs or schools or other organisations could say have two adults paying £5 with ten kids getting free - depending on age - or for £3 each if over 11years old. It's not my idea but simiilar ideas have been posted on here. None of any of these ideas are mine and won't get anywhere without the message being drilled into the minds of the famillies and organisations of Leigh and the surrounding areas. The club doesn't have a budget for this but I wish someone would do one for it and then have a fund raising drive so that we can get it off the floor.
The way our club is at the moment we just can't afford to give tickets away in oreder to increase the gates. It is a chicken and egg situation and a big gamble but like roulette you could cover a lot of the bets to reduce you losses. We need to be at every sporting organisation and schools door with this. Get the players there. Hard sell the game day experience. We have LCTV now which is a fantastic starting point to take to the schools.
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| We need more income, creative ticketing is a way of achieving this but don't forget it's more cash that's needed so for every £ lost we need to gain £2
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| We need more income, creative ticketing is a way of achieving this but don't forget it's more cash that's needed so for every £ lost we need to gain £2
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| I'm sure I have read somewhere Twitter maybe that its being looked into about having a family day at an up and coming Match. I don't think I dreamt it .
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| Agree with the point on games clashing with SL. As a few people on here know I am a Warrington fan but go and watch Leigh as much as I can, but more often than not games have clashed so I haven't been able to go as much as I would have liked to lately. Last month springs to mind, the game v Sheffield was on at the same time as Wire v Sheffield.
I know that there are many an evening/afternoon in the summer when I am bored to tears and look to see if there are any games on in the NW, but more often than not they are all played at the same time. If you market to SL supporters you could easily get a few more people like myself. Once they have been once or twice it will become a habit.
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| Sat evenings seems best, always a second rate sL game and doesn't clash with the local big 3 plus gives away fans the chance to get here. 6.30pm for me
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| Quote: maurice "Sat evenings seems best, always a second rate sL game and doesn't clash with the local big 3 plus gives away fans the chance to get here. 6.30pm for me'"
Yep I agree with that, no Saturday games on SKY once we switch to Monday night footy either. Quite a few mates of mine have said they would come and watch Leigh, hoping to get a group of Wire fans over for the Fev game.
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| Saturday at 6.30 gives wendyball watchers time to get to the game too from either Manc club or Bolton if at home. Also early enough so that kids can go and not be up too late.
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