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Quote: Centurino "The challenge is, where do you invest your cash to maximise ROI? The differential being, rugby league isn't a physical product (want or need), it isn't a service (solve a 'problem'), I guess it comes under the 'entertainment' category and it isn't (the first match is obviously) a one-off event such as a concert, festival, musical or other such experience. I'm sure most fans were hooked as kids as a result of what Gubrats describes, the senses being overloaded with euphoria and the 'addiction' being born. How do you sell that experience (with a rugby ball) to an adult who has the challenges of life to contend with? Do you let them in for free as a loss leader so to speak? The issue with that is, most regulars (who pay on the gate) would jump on it which negates the profit potential.

I'm sure most rugby league clubs would love to hear some new ideas on the subject. Any takers?'"


Plenty of simple ways to negate existing fans ( loose term if they take that as helping THEIR club ) taking advantage of organised free or heavily discounted entry

It's families , or specifically the mothers and children that you target , mostly via schools and other activity clubs

But it does require some up front cash outside the playing staff budget which is where the problems usually start , which is more important , a potential match winning player on the books tommorrow ? , or a 50/100/150/200 gain on future attendances ?

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Quote: GUBRATS "Plenty of simple ways to negate existing fans ( loose term if they take that as helping THEIR club ) taking advantage of organised free or heavily discounted entry

It's families , or specifically the mothers and children that you target , mostly via schools and other activity clubs

But it does require some up front cash outside the playing staff budget which is where the problems usually start , which is more important , a potential match winning player on the books tommorrow ? , or a 50/100/150/200 gain on future attendances ?'"


They have to strike now why the iron is hot. Sheffield at home again in the first fixture doesn't help.

Lots of thought gone into that.

Some very poor decisions being made. That fixture should have been changed.

Pathetic.

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Presumably the fixtures are arrived at by some formula? Change it at the request of one club, and you may risk being asked to change it by others - e.g Toronto?

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Quote: atomic "They have to strike now why the iron is hot. Sheffield at home again in the first fixture doesn't help.

Lots of thought gone into that.

Some very poor decisions being made. That fixture should have been changed.

Pathetic.'"


Sorry atomic , I don't get your point , you highlighted the numbers I posted then commented on our next fixture

I'm not suggesting you just distribute tickets out at a random game , it requires a whole season strategy building up to 1 or 2 fixtures where your focus is to get upwards of a 1000+ ' new ' extra fans in using currently unused parts of the stadium

You monitor your successes and adjust accordingly season on season

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Quote: Alan "Presumably the fixtures are arrived at by some formula? Change it at the request of one club, and you may risk being asked to change it by others - e.g Toronto?'"


What is the formula for the scheduling of fixtures? We know the format has a formula for home/away games, but who says in what order they are to be played?

Let’s see! Leigh played Sheffield last game regular season. Oh look first game in the lower 8’s, same again. Wonderful scheduling.

That’s the problem with this sport,no thinking process.

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Quote: atomic "What is the formula for the scheduling of fixtures? We know the format has a formula for home/away games, but who says in what order they are to be played?

Let’s see! Leigh played Sheffield last game regular season. Oh look first game in the lower 8’s, same again. Wonderful scheduling.

That’s the problem with this sport,no thinking process.'"



After the atmosphere and feel good factor at the last game, I think Sheffield first up is ideal.

Surely the paranoia that the RFL has stitched us up isn’t bubbling around the Shield.

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My first ever Leigh Rugby match was free. I climbed over with a few other children, living in the barracks. I was immediately hooked on the game, the sport, the occasion, the atmosphere. I couldn't wait for the next match Leigh was my team from that moment, to now as I write this. It is also my family's team and will also be the team of the next generation of Rigby s. No doubt about that.

I have re paid that one free match back to the Club, over and over year on year and continue to do so.

I was in Morrison's a while ago and a team were giving out free samples of Coca Cola, encouraging shoppers to sample and buy. I looked up how much Coca-Cola were worth, and then it struck me why they were giving out free samples. To stay top of the tree and to grow the income even more.

Gubrats has hit the nail firmly on the head here.

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Quote: atomic "What is the formula for the scheduling of fixtures? We know the format has a formula for home/away games, but who says in what order they are to be played?

Let’s see! Leigh played Sheffield last game regular season. Oh look first game in the lower 8’s, same again. Wonderful scheduling.

That’s the problem with this sport,no thinking process.'"


Don't know what the formula is, or whether there even is one. It was just a suggestion, that there may be one. We could have also played Swinton at home (which was our penultimate home game, the week before Sheffield) or Rochdale away. (which was our last away game)

Look at the Super 8's - Warrington's first game is against Catalans. The following week it is the Cup Final, which looks like being Warrington v Catalans. It's just the way things fall, and we have to get on with it, ideal or not.

Tell you what though - that Leigh v Sheffield game was highly entertaining. More of the same would be good.

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Quote: Alan "Don't know what the formula is, or whether there even is one. It was just a suggestion, that there may be one. We could have also played Swinton at home (which was our penultimate home game, the week before Sheffield) or Rochdale away. (which was our last away game)

Look at the Super 8's - Warrington's first game is against Catalans. Less than a fortnight later it is the Cup Final, which looks like being Warrington v Catalans. It's just the way things fall, and we have to get on with it, ideal or not.

Tell you what though - that Leigh v Sheffield game was highly entertaining. More of the same would be good.'"


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Quote: reffy "After the atmosphere and feel good factor at the last game, I think Sheffield first up is ideal.

Surely the paranoia that the RFL has stitched us up isn’t bubbling around the Shield.'"


Try selling that from a marketing point of view. We've just had a very passionate and emotional fixture against them.

Do you think we'll get the same? Terrible choice of scheduling by the RFL. No thought whatsoever.

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Quote: atomic "Terrible choice of scheduling by the RFL. No thought whatsoever.'"


Simple question for you, why should Leigh get the fixtures they would choose and which fixtures would you choose?

You have had a moan about playing Sheffield first but haven’t come up with an alternative.

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Quote: reffy "Simple question for you, why should Leigh get the fixtures they would choose and which fixtures would you choose?

You have had a moan about playing Sheffield first but haven’t come up with an alternative.'"


There’s three other home fixtures of which any could have been chosen. It’s not a moan, it’s practical. Why choose a fixture that we’ve just witnessed first up? When clearly other options were available.

The governing body is suppose to support in the best interests of the game. Tunnel vision springs to mind on this decision and will cost bums on seats.

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Quote: atomic "There’s three other home fixtures of which any could have been chosen. It’s not a moan, it’s practical. Why choose a fixture that we’ve just witnessed first up? When clearly other options were available.

The governing body is suppose to support in the best interests of the game. Tunnel vision springs to mind on this decision and will cost bums on seats.'"


It possibly will, although I reckon not getting in the top four will cost more bums on seats. icon_sad.gif

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Quote: atomic "There’s three other home fixtures of which any could have been chosen. It’s not a moan, it’s practical. Why choose a fixture that we’ve just witnessed first up? When clearly other options were available.

The governing body is suppose to support in the best interests of the game. Tunnel vision springs to mind on this decision and will cost bums on seats.'"

The governing body is not supposed to support the whim of Leigh !
Why oh why would the RFL change the schedule just because Leigh have just played Sheffield ? What you are saying is just lunacy !

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Quote: Ste100Centurions "The governing body is not supposed to support the whim of Leigh !
Why oh why would the RFL change the schedule just because Leigh have just played Sheffield ? What you are saying is just lunacy !'"


I never said they did. I said support the game.. Your lunacy point needs to be pointed at DB not moi..

37 posts in 3 pages 
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37 posts in 3 pages 
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Subscribe | Moderators: Admin, Dick Jones , jonny the leyther , mish



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