Essentially, DB didn't know how to adapt when Rowley unexpectedly 'abandoned' him. I think we all agree an experienced head was needed ala Tim Sheens. But instead, Jukes came in and subsequently Cunningham immersed himself in the coaching along with Jukes which evidently didn't help things -- probably wanted Jukes out and the coaches role for himself.

DB did a much better job than Cunningham as Head with regards to player recruitment. Post MPG, if management had renegotiated with and kept the majority of the 2017 squad... A promotion to SL was definitely on. Who initiated the clear out?

A few poor choices and the Cunningham Effect = Disaster! Look at Saints, new coach, 1 new player and the transformation is immense.

And that's where Salford are going to struggle, whether they survive the '8's' or not. We have a head start on them, providing we can maintain a good level of support throughout this 'crisis'. The 'instant fix' of achieving SL status, gave us some good gates, but I'm not sure how we build up the support in the Championship or, dread the thought, in League 1.

You work and invest in building your fan base no matter where you are on the league ladder ' you use your community dept/trust/foundation ' whatever it is called to get people ( young and old ) into the stadium on a match day by hook or crook , it isn't just the match or the quality of the opposition that can/will draw them back , it is the atmosphere and the ' feel good ' of being ( becoming ) part of something fun , a sense of belonging and ownership

I very much feel we missed out when initially moving into the LSV , Arthur while happy to invest quite heavily in players and coaching wasn't happy to put any money into marketing , instead just expecting people to come ' we really should have been all over the town inviting the whole town to come and witness just how good it could be

A big crowd generates its own atmosphere , and becomes self serving

Back in the day when Widnes had returned to SL (2011/12?) and Mike Callaghan was our Commercial/General manager, I gave him a copy of an interview with Widnes's then Commercial manager. In that interview, he stated that the biggest mistake Widnes made on returning to SL, was to assume there was no need to get out and about in the town to make sure everyone know that they were in SL. He reckoned that the club just short-sightedly sat back and assumed the people would come to them.

It's always been a source of amazement that RL clubs - ours just as much as any other - are happy to splash the cash on players (and granted, they are obviously needed) but not on promoting the product they are trying to sell. Surely, every business promotes its product - why not RL clubs?

Hypothetically if I was to be appointed CEO/general manager for next season , I'd first request my marketing budget ( 30K ) be placed in a separate ring fenced acc for me to access as and when I deemed fit for whatever purpose I deemed suitable , because otherwise any request for a marketing spend during the season just wouldn't happen ' then I'd be knocking on my mate Simon Toons door asking him which bits of the LSV site can I have use of for free or at cost to get the stadium full

I was going to approach Derek earlier this year , but after our terrible start I decided his attention would have been elsewhere

The challenge is, where do you invest your cash to maximise ROI? The differential being, rugby league isn't a physical product (want or need), it isn't a service (solve a 'problem'), I guess it comes under the 'entertainment' category and it isn't (the first match is obviously) a one-off event such as a concert, festival, musical or other such experience. I'm sure most fans were hooked as kids as a result of what Gubrats describes, the senses being overloaded with euphoria and the 'addiction' being born. How do you sell that experience (with a rugby ball) to an adult who has the challenges of life to contend with? Do you let them in for free as a loss leader so to speak? The issue with that is, most regulars (who pay on the gate) would jump on it which negates the profit potential.

I'm sure most rugby league clubs would love to hear some new ideas on the subject. Any takers?

Plenty of simple ways to negate existing fans ( loose term if they take that as helping THEIR club ) taking advantage of organised free or heavily discounted entry

It's families , or specifically the mothers and children that you target , mostly via schools and other activity clubs

But it does require some up front cash outside the playing staff budget which is where the problems usually start , which is more important , a potential match winning player on the books tommorrow ? , or a 50/100/150/200 gain on future attendances ?

They have to strike now why the iron is hot. Sheffield at home again in the first fixture doesn't help.

Lots of thought gone into that.

Some very poor decisions being made. That fixture should have been changed.

Pathetic.

Presumably the fixtures are arrived at by some formula? Change it at the request of one club, and you may risk being asked to change it by others - e.g Toronto?

Sorry atomic , I don't get your point , you highlighted the numbers I posted then commented on our next fixture

I'm not suggesting you just distribute tickets out at a random game , it requires a whole season strategy building up to 1 or 2 fixtures where your focus is to get upwards of a 1000+ ' new ' extra fans in using currently unused parts of the stadium

You monitor your successes and adjust accordingly season on season

What is the formula for the scheduling of fixtures? We know the format has a formula for home/away games, but who says in what order they are to be played?

Let’s see! Leigh played Sheffield last game regular season. Oh look first game in the lower 8’s, same again. Wonderful scheduling.

That’s the problem with this sport,no thinking process.