Quote: mikeefreedom "James,
Thanks for the reply to my post.
As another post mentioned, refreshments and prices aren't in the clubs hands, although I think Trevor Barton did say that they do get a small commision from sales, so he would encourage fans to buy from inside the ground even if it is a but more expensive.
It was quite interesting that you mentioned pre-match and half time refreshments. Why does it have to be just pre-match and half time? If you can get a trip out to a live US sports event e.g. Baseball then its amazing how they make it difficult for the fan not to spend money. People are constantly up and down the aisles selling drinks, hotdogs, popcorn etc.
Once a fan is inside the ground, as a business you want them to spend as much money as possible right? Why not have small kiosks, or people walking round the stands selling merchandise like scarfs, hats, things that makes noise, gimmiky little things. And how about getting fans in the stadium for longer than 80-85mins? The longer they are there, the more they will spend?
Good luck!'"
Regarding your comment that is something im looking at doing if i can get the funds together. I know from the job im in now they sent the Markerting Director , Direct Marketing Executive and the Chief Executive over to the USA to look at various sports these where
Basketball- New York Yankees
Football- New York Red Bulls
American Football- New York Jets
Basketball- New York Knicks
Ice Hockey- New York Rangers
As well as representatives from the famous sporting venue at Madison Square Garden
But also if i could get over to Australlia or New Zealand has they are really good.
Regards
James
