What would be best is if LISA, LSV and the club sat down with the fixture list and agreed their ticketing strategy for the season (ie. when special offers can be put on, what they should be, who they should be offered to, how, etc).
They could also plan for additional 'unusual' games (eg. Thursday night, CC games, etc) so you're not having to wait until after it's announced that a game is on SKY, or the cup draw is done before discussing/deciding what offers should be.
This would also help 'fair-weather fans' like Peawapp decide whether the season ticket is good value for money or not?!