Helps the clubs with merchandise sales, especially with younger supporters.

The wolf was a combination of the town crest, and the The Wolf Pack season ticket scheme (already in existance at the time), plus I think Paul Cullen's role was in marketing at the time.

Correct it was he that came up with the name. It was coincidence that a wolf head is in the Warrington crest

Now forgive me if I'm wrong, but even without speaking to Mr Cullen himself, I would strongly think he would have drawn inspiration from the fact a wolf appeared on your logo already.

I guess Im a relative newbie (ten years) so may have a different view to others. I like the current badge and the wolves brand. Its relevant to the club given the wolf on the previous badge and the town crest. Its good from a marketing point of view as it raises the profile of the club and gives us a bit of a unique identity. Its a good way of selling the club to the kids.

I ilke the fact that the "wire" element is being kept alive by the fans and hasnt been hijacked by the any marketing men. Its a big piece of our history and I feel that we the fans "own it" so to speak.

I think we've got the balance spot on to be honest..

SPOT ON!
We are called the Wolves by Telly/Media but the Wire or Wires will always be the clubs nick-name.

it was cullen who suggested wolves due to the fact it was on the towns crest

i know it's not in keeping with the 'brand' of warrington wolves, but it would be nice if the club would do a retro merchandise line using that logo/crest, the old wolf head surrounded by the barb wire, you still see some people wearing some of the baseball jackets and bench coats (syd packer i'm talking about you) and some of the old style caps, it's a good logo. And a possible alternate design me walking about wearing stuff with a little blue and yellow triangle all the time.

I would imagine a lot of the old school early 90's supporters would jump all over these. IIRC it had WARRINGTON with RLFC underneath it, wouldn't take a huge amount of effort to change that to WOLVES.

The wolf is taken from the Warrington Coat of Arms. The reason it was used in relation to the Wire is that the wolf was known to have roamed around the Wilderspool area.

Thats a good idea why not e-mail the club? Wouldn't like to see the old badge changed but a limited range of retro merchandise running alongside the existing kit would be great.

It was Cull who came up with the Wolves part, but i believe it was only noticed afterwards about the wolf on the town crest

Agreed. I absolutely hate it.

Fair enough the gimmick worked for Bradford Bulls and Leeds Rhinos - their fans do seem to like it - but I have NEVER heard a chant of "Come on you Wolves" or anything similar from our fans and I hope I never do. The only place in England I'd expect to hear that is Molineux (or a Wolverhampton Wanderers away end at another ground for the pedants!)

We are Warrington RLFC and our nickname is The Wire.

The kids supporters club was called the Wolf Pack long before the super league era so not sure if PC should be getting the credit.

Wasn't that when PC was doubling up in a role as commercial manager though? Think it was the early 90's.

I always refer to Warrington as Wire/Wires, as well as Northern for Bradford. Its something i've always done. Not keen on the Americanism of team names.