There is a subtle difference here.

If you steal a physical product (a shirt from the club shop), then the club have lost out. They have lost the £50 they would have got from the purchase of that product.
Even if you wouldn't have bought it, the physical shirt would have still been there for someone else to buy, until you stole it.

When you steal a service such a sky sports, Sky do not necessarily lose any money.
For example, the person using the streaming websites, might not pay for a sky subscription even if the streaming option wasn't available to him.
Also, when someone streams sky sports illegally, the service is still available for the customer who wants to pay for it.

I think this is why people who would never dream of stealing from a shop, think it is ok to stream sky sports, or download music and films etc.

A good point that has been made though, is that if streaming becomes better quality and more and more people do it, then that will eventually lead to people cancelling their Sky subscription and streaming instead.
If more and more people do this, then Sky will stop providing the service as they are not making any money from it.
Once this happens, it is impossible to stream a minority sport, as no one is at the venue with the cameras.

It is ok for premier league football, as this is shown live all over the world.
You can watch pretty much any premier league match whether it is on live on sky or not.
I'm a Tranmere Rovers fan though, and there is no online streaming available for that, because Tranmere games are not shown live on TV anywhere in the world. (except very rarely on sky)

It is the same with SL. Other than the live games on sky, SL isn't shown anywhere else on other networks, so unless Sky are filming it, it is impossible to stream.
You won't be able to stream this weekends Warrington game anywhere, as it is not being shown live anywhere.

If you have an Apple TV can you watch it on the "big telly"?

"I actually agree with you and one or two other points above, and was being slightly facetious with my earlier musings. I won't download music illegally for example because I disagree with it. I download from iTunes even though I'm well aware a bit of searching would probably find me the same thing free elsewhere.

I despise Sky though."

It is an interesting point that has been raised though.
If I try to watch Rugby League or the NFL through a streaming site it never comes close to watching it via Sky in terms of quality etc, however with football, there are more and more ways to avoid Sky and maintain the quality.

You can subscribe to foreign sites that have the games live in high definition for a fraction of the price of Sky, and the illegal streaming sites are becoming better and better.

So if the football fans stop paying for Sky due to these alternatives, what happens to Sky?
Football is by far their biggest revenue, so surely their business model would no longer work as previously stated in this thread.

If that leads to cheaper subscriptions, it will ultimately lead to less money being given to sports, and I can guarantee that Rugby League will be hit before football.

Now I know lots of people would be happy once Sky are no longer involved in the sport, but no one else is going to put the kind of money into the sport than Sky do!

So you are ok with stealing TV coverage, merely because you 'despise' them? Hmm. You like Britney Spears though, so you will give her remuneration for her labour and creativity (I use the term lightly)?

You have tried to justify why you steal TV coverage twice, maybe, and those 'justifications' (some flawed argument about 'competition' and the fact you despise the owners) have been an interesting read.

Nope. It's an App made for the Iphone, but airplay is disabled.

Even though it's an iphone app, the Ipad can play it too, just in 'zoomed' mode. I find it fine personally. Actually means I can sit and watch whilst she watches crap on tv.

You should sign up for Sky, then when the rugby's on say you've got to watch it to justify the price you're paying. Then pass her the iPad...

Depends who wears the trousers I suppose