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FORUMS > Salford Red Devils > The License Statement; Was all just Smoke Screens?
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That Wise Man called David Mark Tarry Stated;

INVESTMENT IN THE FUTURE
The Marketing Team will demonstrate that they are capable
of and engaged in formulating and delivering exciting promotional activity that works very well in attracting new customers, but is unable to convert them into fans while the key elements remains substandard. As a club we are very proud of the fact that this entire submission, and indeed all marketing material generated - content, editing (print and video), design and production, along with all aspects of new technology integration into the business - is handled in-house to an exceptional standard with no need for outside assistance.
It was felt that it would be irresponsible to invest heavily in the playing squad over the last two years when it has been proven irrefutably that there is limited ability for ROI while situated
at The Willows. Tough decisions had to be taken, and rather than chase unsustainable success and risk the administration route which has been the downfall of many of Rugby League’s great clubs in recent years, as ever, financial prudence and the protection of the future of the club for future generations of supporters had to be our top priority. icon_surprised.gifops:



2011 sees the Board of Directors bullish and emboldened with renewed confidence for the immediate future and beyond – with the new facility now confirmed and in sight, the risk of investment no longer brings with it the real possibility of liqui- dation for the club, and it is clear from our recruitment for this season that Salford City Reds will no longer be fighting it out at the bottom of the Super League table, but has much greater ambitions than that – ambitions we intend to fulfil not far into the future, but beginning this season and improving year on year from then on. eusa_naughty.gif

3) It will host a superior product. Salford City Reds
have no intention of bumping around at the bottom of Super League once we are in our new home. We intend
to challenge at the very top for honours, and believe that within the period of the next licence we will become one of the leading Super League clubs, and a club the entire region will be proud to associate with
Work on all three key drivers is well under way, and stage one is complete by the end of 2011. From there we will improve each year.
Peel and Salford Council are making a massive investment in the new stadium and the Salford City Reds board has made a significant investment in the team and the sport for 2011 – there should be no dispute about that. icon_biggrin.gifOH:


LOCATION, LOCATION, LOCATION
The location of the new stadium is known as ‘the gateway to the city’. It is ideal not just because of its visibility thanks to falling in the shadow of one of the busiest stretches of motor- way flyover in the country (250,000 cars every day will be able to see directly into the stadium as they pass by on the motorway) but also because of the magnetic pull of our soon to be neighbours, the Trafford Centre shopping complex.
This retail behemoth attracts 39 million visitors every single year – that’s well over half of the population of the UK - and it will be directly connected to the new stadium site and less than one mile away.
We believe this location and proximity to the Trafford Centre has already been at least partly responsible for assisting the many successful leisure and entertainment businesses that have sprung up in the immediate vicinity, of note being the PlayGolf Experience, JJB Soccerdome, David Lloyd Leisure cen- tre, indoor sky diving centre and of course, the hugely success- ful indoor ski slope Chill FactorE. c015.gif

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Wasn't the majority of license applications from all clubs the same, Bradford, Wakefield, Castleford, London to name just a few, most groups whether they are a business or a community group if they are applying for either a license or funding they will be all aspirational with grand quotes to get the interest. I am sure if I penned a bid that was full of negatives and stating that we would be unable to fulfil any part of what the funder wants, they are not going to give you money. It is simple if you want something you will blow your own trumpet to get it.

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Halifax's bid was denounced as "speculative".

That last Location location paragraph is the biggest load of hogwash i've ever read.

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Quote: littlerich "Halifax's bid was denounced as "speculative".

That last Location location paragraph is the biggest load of hogwash i've ever read.'"


I am sorry but I have to disagree. I was on a flight over the summer and got talking to a bloke from Bristol (with family in the region) sat next to me and he asked where I lived. I told him where I lived (not Barton) and much to my surprise he said that's near the new Salford rugby stadium isn't it? icon_eek.gif In my view a prominent location can only help promote the name of Salford City Reds going forward. In fairness I could not imagine this same responce if Salford had moved to another new stadium in the same location as before.

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Quote: littlerich "Halifax's bid was denounced as "speculative".

That last Location location paragraph is the biggest load of hogwash i've ever read.'"


icon_confused.gif Care to say why?

Assuming the figures are right, I really don't see what the issue with it is. I live in Stretford. No one who I know in the area really knows or even cares in the slightest about rugby league. When we played at The Willows I would tell friends that we played in Weaste and they wouldn't have any idea where the place was. I've told a lot of people about the new ground since we've moved and most of them have known where it is, have driven past the new ground and have at least expressed some interest in going to see a game there. The real problem is giving people the incentive to actually get down, something which is difficult given recent lack of success and the current plight the team faces.

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Quote: Adamjk "

I think he means the insinuation that ' half the population of Britain ' go to the TC each year icon_wink.gif , it just the use of words, it like a press relese from the RFL, lots of words, but no real content

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Quote: Starbug "I think he means the insinuation that ' half the population of Britain ' go to the TC each year
Is this not just some generic accompanying statement for the licence application anyway? It's the sort of bull that you see everywhere in marketing these days, no different anywhere else. I'm assuming the application itself would have gone into more detail.

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