I guess it depends how professional you want it too look, decent signage and a well thought out interior are very important.

Throw it together and it looks amateurish and as a result makes the club look likewise.

I would hope that as sponsors the Lowry would help make it look as good as popular, after all the more merchandise we shift means more advertisement for them

Absolutely 100% correct.

Was in the Lowry yesterday, lots and lots of empty shops. I did not notice any work going on in/on any of them

From reading the interview with Martin Vickers in the latest Forty-20 he talks of Under Armour being supportive of the shop. It would make a lot of sense if the store was to be joilntly stocked and branded with Under Armour. One benfit would be that it would give a wider range in the store (and prevent it from just being racks of the same handful of items), and secondly, the UA brand would bring people into the store for general sports goods, and that would help raise awareness of the club.

The new merchandise announcement reminded me about this. Any action in the Mall?