A big cheque-book.

Also remember that going to a match ... not watching it on telly with a lot of mates ... was a popular social event. All sports were starting the decline that has lead to today's poor attendances (outside the two top divisions in football) and Snape (s) realised the only way forward was entertainment and celebrities. A bit like the 20/20 revolution in cricket.

As has been posted, it, like all such, did not last.

Brian Snape was on the board for four years, before becoming chairman.
his family had been in the entertainment and leisure industry and from that background he realised you had to provide a good product i.e. a great team.
he did not say you come through the turnstiles, then I Will get the players.
he must have had a good press officer then, we got publicity when we had
the grass cut.this is not a criticism of anyone Its just the way it was.
let the good times roll

Snape was also forward thinking in getting the club to subsidise the wages of the players, the casino idea was copied in Aus to pay for their teams and was oh so very nearly given back to us, until politics and the church got in the way and the Giant casino stopped us in our tracks.

you seem obsessed with salads - are you Neil Baynes??

You can talk... Caesar.