Quote: SmokeyTA "What is the massive difference then? Just on his point, you say the RFL brought in £1.7m a year from engage, if they are bringing in £1.7m from other sources what is the massive difference?'"
Why am I not surprised you jump to the defense of the indefensible
Perception.....a major sponsor will attract futher major companies...Foxy Bingo, Heinz Big soup and Brut are not even contributing 20% of the 1.7 million that Engage did....if Tetley's was worth decent wedge then the figure would have been announced when they signed up for the CC.
Hard to prove now, but when the accounts for 2012 and 2013 become available, then you'll see exactly how little the RFL generates in direct sponsorship deals....
The Foxy Bingo deal is a "hybrid" agreement.....A small retainer payment and then commission paid on every new account signed up. The Heinz and Brut deals are product placement arrangements with more money paid down than Foxy but still a mimimum payment with "cross promotional" activities (data swaps etc) therefter.
The difference is perception....if I am company A looking to launch a new product or get into sports sponsorship, I am not going to pay anything for access to the RL audience that was free in 2012 and is generating 80% less revenue than 2011 in 2013.
Hertz and Marriot are the 2 partners announced by RLWC 2013 so far.....do you think they've baid the 1,000,000 that RLWC 2000 generated in sponsorship? If you do, you need to get a check up.....
