Boring day at work and reading through the RFL Operational Rules, found these nuggets:

Focus Matches
The Club Development Manager will work with each Super League club to identify a focus game for the season. The aim of the focus game is to drive the match attendance a minimum 2.5k higher year on year for the same fixture through a collaborative marketing campaign. The RFL will make available additional funds to support this focus game campaign on the proviso that the club matches the resource and budget contribution.

Themed Rounds
In the 2012 season the RFL will introduce a number of themed rounds (number TBC). Through a collective approach by working with selected other organisations, the themed rounds will raise the profile and overall public awareness of the Super League. It is therefore imperative that all clubs work together to support and promote this round in conjunction with the other parties that come on board.

At present the only confirmed themed round is Sport Relief which will take place on the weekend of 23/24/25 March. Further details on this themed round and the unique opportunities available to each club will be confirmed in due course. Clubs will be required to adopt centralised imagery and messaging as well as adapting match day
presentations to comply with the themed rounds.

Attendances below 5,000
If for any reason a club can foresee any individual match attendance falling below 5,000 spectators, they should highlight this to the RFL Marketing department at least one month out from the fixture. The Marketing department will then work in partnership with the Club to explore all avenues to drive this attendance above the 5,000 threshold.

Good find!

How do London stand up in light of the third one though? They didn't even get 2,000 at the weekend?

Versus the same three fixyures last season, Londons attendences have increased by 10% or something i believe.

SL clubs should be proffessional enough to sort this stuff out for themselves , this type of initiative should be done for the Championship clubs , the ave attendance last weekend was under 1,000 , including Leigh playing at home , Fev at Fax , and derbies at Workington-Whitehaven and Doncaster-Sheffield

in the Championship section it says:

Promotional Activities
If you are implementing any promotional activities or special arrangements for any game which we can help promote on our website please let the RFL Commercial Department know at your earliest convenience. The competition sponsor may partake in any promotional activity they wish at a game in their respective competition. The RFL will ensure this is approved with you at the earliest convenience.

Yes , and ?

They will put it on their website , well woopy do , so Northern Rail will provide what ? exactly

Good stuff. Wigan have been doing this since 2009 though on a pretty large scale. Been wanting other clubs to take on similar initiatives.

I love the sound of the sport relief round. The RFL could be onto a winner with that one. I just hope they market these events properly.

Yes, damn the RFL for trying to raise attendances and awareness.

Putting something on their website ? , are you being serious

Which round would that be, loads of stuff people could do. And plenty of stuff the clubs and RFL could do too

Hmmm. You do have a habit of changing the argument don't you. Did you even look at which of your posts I quoted or just froth at the mouth and immediately start typing?

We had the State of Mind round last year too (the last one of the regular season I think).

Good idea, should help to improve attendances.

Since most clubs have their official charities could they do a round where every team wear a specially designed kit for their chosen charity (Help for Heroes) at Hull FC, then auction them off for these charities?