Quick update on yesterday's trial.
Trying to get #RLwigcats going was a moderate success and one that we're going to keep persisting with. Quite a number of people got into the habit of adding it onto the games and more as the game went on. We even got a couple of journalists to use it such as Chris Irvine and Gav Wilson. Keith Senior's fake account also used it. Quite a few people seemed to think it is a good idea and we had quite a few retweets on it, including Yorkshire radio. I'd say that more people used #rugbyleague but that in the long run a more specific hashtag is a better way forward. For instance in Australia people often use #NRL, but to my knowledge this has never trended compared to the specific tags. AFL fans also use the specific #AFLsydcol for their games.
The hashtag didn't come close to trending but this isn't the sole benefit of using a specific hashtag. I've followed RL on twitter for way over a year now and used the obvious search terms. I came to the conclusion that there were few people commenting about the game. It was only with Ganson that it became clear just how many people who use twitter actually follow the game. The only reason these were easy to find is that they all used the word Ganson in their tweet. On Saturday morning whilst following the NRL, it was brilliant to see just how many tweets there were about the game throughout the game and it was all possible because of a simple hashtag.
To look at a couple of tweets about the RL from yesterday,
Quote rules are rules. we dont need different interpretation's from every ref. it spoils the game, let the game flow.
Is there a game going on or is this just a build up for Sky's clubcall
Honestly might start watching this game on mute, its cringe worthy stuff
Josh Charnley's just done an interview and the week's not over yet. Is that a fine? Oh and Lockers too
that was a nice pass yeah but they had a man spare as tired Dragons sucked in field
Game over.
That was just as forward as finches pass earlier.
This match is a disappointment. I feel like I've been saying that all season.
Good line ball by finch.
'"
This was what I got by looking about 5 accounts of people that I follow. The important thing here is that virtually none of these tweets would be easy to find by using a search term. So the only people that get to see these tweets are people that follow those people and put them in their timeline. Simply by adding on the hashtag #RLwigcats they would have shown up to a much larger audience.
This isn't an appeal to those that don't use twitter. It's one of those things you get or you don't. The point is that there are a lot of people talking about rugby league on twitter during games and a lot of this is hard to find. By adding on a hashtag it no only makes it easier for people to read but benefits RL by getting more people talking about the game. The end benefit could be that we get the game trending more often than we do now. Even if we don't it will be beneficial.
Ideally a publication or Sky would get onto this in the same way that ITV2 does for a program like 'The only way is Essex' and advertise it during adverts and games. However until then, those of us that are interested should tweet high profile players and commentators about using these hashtags for the upcoming games. It was a little last minute this week. With more of a concerted effort we could really see a big reaction next week.
The long term aim is to get people into the habit of it in much the same way as they do in Australia.