Saw my first one yesterday (Wigan)around 5pm on the M74 heading north near Lockerbie

Was it half empty, travelling light to save fuel for next week ?

Yes

And it left ten minutes early.

I saw 3 in last two days (cas,london and kr)

Must have done about 6000 miles since they were put on the road, going to London and back from Wakefield, not seen a single one yet.

I have to say this is stunning. Since the launch, I've done a single round trip down south, A1 one way and M1 the other, and saw three of them. Then saw another on the way to Widnes a couple of weeks ago. Is it a case that people just aren't taking noticing them, which I suppose is of equal concern.

Seen over 40 Stobart lorries since the launch, not a single one of them was a SL one.

Alway's on the look out for them, once i've seen my first i won't be looking so much.

I saw a Cas one on the A449 where it joins the M4 (about 5 miles or so outside Cardiff) just the other friday.

It's the only one I've seen though.

That's the nature of outdoor media - it's extremely passive.

I probably saw 100 seperate adverts on the London Underground last week - I don't think that I could recall more than about three of them. I won't pay too much attention to the billboards on my drive home from Leeds tonight either.

I've now seen around 15 Super League lorries. I've seen both Widnes and Catalans 3 times each.

I've seen 3 or 4 and I still maintain that I only paid attention because, being a fan, I recognised the imagery; I fail to see what effect they'll have on people who don't already watch RL.

Saw my first today, only problem was Sam Tomkins ugly mug on it. M621 this afternoon.

Finally Seen 1, M5 North bound around junction 11 (Cheltenham), it was a salford player on it

Seen my very first one today in the Eccles area of Salford it was Hull FC