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FORUMS > The Virtual Terrace > Round 1 - Can we achieve more then one sell out |
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23603_1336678755.jpg "Look, I'd never use injuries as an excuse..." Daryl Powell:d7dc4b20b2c2dd7b76ac6eac29d5604e_23603.jpg |
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| Quote: bren2k "We're hardly talking football wealthy are we? RL wealthy is actually local businessmen, large corporations with a local presence or a sponsor looking for somewhere to entertain his/her mates and clients on a weekend - I did it myself at Wakey for a couple of years, and I am not Roman Abramovich.
And as an aside - despite the eccentricity of Belle Vue, the hospitality bit is well run, very well equipped, and always rammed - so it is certainly possible. What the club does struggle with however, is paying fans through the gates - and that is most likely negatively impacted by the state of the ground, together with a number of years of mediocre results.
That said, I'm broadly with BR on this - most clubs run their PR & Marketing like amateur hour; they could and should do a much better job, rather than blame the RFL for all their woes. Where we differ, is that I think the RFL could do a much more by way of providing campaigns, expertise and materials that clubs could use for their own purposes.'"
I was thinking in terms of run-of-the-mill supporters rather than corporate. I referred to decrepit grounds merely because your results & Cas's have actually been more than respectable recently so I'd assumed - maybe wrongly - that the grounds were a factor in limiting crowds. I'm in agreement with both yourself & Bramley on your take on the clubs' responsibilities and while the RFL could probably do more it would take the inevitable kicking were it perceived to be marketing one club more favourably than a near neighbour.
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50722_1319672516.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_50722.jpg |
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| Quote: Clearwing "I was thinking in terms of run-of-the-mill supporters rather than corporate. I referred to decrepit grounds merely because your results & Cas's have actually been more than respectable recently so I'd assumed - maybe wrongly - that the grounds were a factor in limiting crowds. I'm in agreement with both yourself & Bramley on your take on the clubs' responsibilities and while the RFL could probably do more it would take the inevitable kicking were it perceived to be marketing one club more favourably than a near neighbour.'"
I've said before that I don't think the RFL should market clubs - it should market the game and the competition in an identifiable, consistent way, and provide clubs with the material and training to jump on the back of that and do their own marketing in consistently branded way; a bit like they did with the Extraordinary Rugby campaign, which I maintain was good and played to the strengths of the sport - the freakishly tough athletes who play it. They could also do more in terms of supporting individual players to become celebrities - and exploit the high profile supporters of the game - including many football players and pundits who operate on their own bloody broadcast partner.
Local marketing is very much a club responsibility - and whilst some clubs are obviously good at it, some are just dreadful; a bit of central funding for the purpose, together with a professional network to share successes and upskill those lower achieving clubs, would work wonders. But it needs some coordination from the centre - which seems unlikely.
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1506.jpg [quote:18jc6kzm]I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls[/quote:18jc6kzm]
[quote:18jc6kzm]Mr bramleyrhino speaks a lot of sense.[/quote:18jc6kzm]
[quote="Jamie Jones-Buchanan":18jc6kzm]"I'd never forgive myself if a child of mine was born in Lancashire.[/quote:18jc6kzm]:1506.jpg |
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| Quote: Clearwing "I'll repeat the question you omitted to answer
Each club will have their own challenges, but in essence you go through that five step process.
I'd go about understanding the audiences that the clubs currently attract, the ones that they don't and, of those, the ones that I reasonably could attract.
I'd understand what those audiences are looking for in return for their leisure dollar, what their idea of a good evening out / family day out involves, and I'd invest my efforts in catering to that - whether that's facilities, experience or whatever. We previously had Bull/CougarMania and for all the stick that Toronto get about being a glorified beer festival, they've found an aspect of the matchday experience that seems to work.
I'd find the right marketing media to reach these people with those messages. Digital media makes it incredibly easy to target very specific segements of an audience, and that's something we can utilise without a massive budget or the right connections or school tie.
I'd be getting the sport, club and players in the media more often. We have so many stories that this sport can tell and yet, all we ever hear about is bickering amongst the CEOs, Chairmen and gobe pundits. Let's start telling the stories of the real characters. I'd be pumping out content, talking to the media and making it easier for journalists to run those stories - we have to do their job for them in many respects, because that way they're more likely to do our job for us. Brian Carney has spoken quite candidly about how hard it is for Sky, our biggest media partner and customer, to get anything out of the clubs once the central funding cheque had cleared - that's a complete failure of media communications and it has to change. There needs to be better dialogue with the media and if Sky want access to our players, we should be granting it with no questions asked.
I'd utilise tactics like CRM and marketing automation to reignite interest and keep audiences engaged. Clubs should have a wealth of data about their current supporters and those supporters who might have lapsed. Those clubs should know which of the former they could possibly upsell and they should have some understanding about how they can encourage some of their lapsed supporters to come back. Whether that is tactical offers (rather than blanket promotions like cheap season tickets that just give discounts to people who would have paid full price), or some other incentive - they need to be proactive on those audience segments.
But above all, there needs to be a clear USP. This is, admittedly, were it does need some centralised thinking but let's not forget that the clubs are now running the show. We used to call ourselves "a family sport", but that was basically just code for "we don't have a hooligan problem". In 2018, how many professional sports have a hooligan problem? The only one that did has largely cleaned up its act, whilst we are probably offering less and less what a 'family' expects from a day out at £20 a head.
We claim to be a fast, powerful sport, but we're hardly alone in that either. At the moment, this sport just doesn't stand out for anything, and it makes us less relevant by the day. I've used this analogy before, but the sport is being run by the commitee of a working men's club who can't understand why the function room is dead apart from Doris and her mates waiting for bingo, while the expensive cocktail bars in town are packed full of cool, good looking people paying £15 for a drink.
All of these are tools that the clubs largely have at their disposal today. My view is that they just aren't using them effectively. It seems that clubs are more than happy to pay to put some posters up around town and outside the ground, yet baulk at putting money into forms of promoting themselves that could be much more effective and measurable.
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10363_1334937642.jpg SUPPORT SWAG...:d7dc4b20b2c2dd7b76ac6eac29d5604e_10363.jpg |
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| Quote: Clearwing "I was thinking in terms of run-of-the-mill supporters rather than corporate. I referred to decrepit grounds merely because your results & Cas's have actually been more than respectable recently so I'd assumed - maybe wrongly - that the grounds were a factor in limiting crowds. I'm in agreement with both yourself & Bramley on your take on the clubs' responsibilities and while the RFL could probably do more it would take the inevitable kicking were it perceived to be marketing one club more favourably than a near neighbour.'"
I don't really get this numbers thing, it's not about numbers it's about maximisation of what you have. Wakefield and Csa will never match Leeds for crowds because one is a huge city, one is a town pretending it's a city and the other is a suburb of that city. Despite this both clubs do ok, Cas average arounf 8k Wakefield 6k. I honestly don't see how Cas could get many more if their stadium were made of gold. Wakefield could maybe get up to 8k with them but what you have to remember is that Wakefield the city as opposed to WMDC are two seperate entities. The population ofthe city is quiet small, the MDC is large but vey diverse and has no affinity to the city in a sporting sence.
Where we do lose out due to our crao stadiums is on corporate and general usage, on that one you are correct. It is here where we could drasitcally improve oure income sources and it is here where we are being held back.
Once you take juniors, concessions and costs from ticket purchases then if your lucky an extra 2k supporters may net you an extra 25k a game (approx 300k P/A). Not to be sniffed at but corporate lounges, boxes and all year round events if done well could give you a P/A income of double that, maybe more. Added to this I think it's a lot easier to attract corporate money than it is to attract new or lost fans, that can only really happen with sustained success on the pitch which is a real catch 22. So imo it's the lack of corporate/commercial facilites rather than fans through the turnstiles that is really killing us.
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27668_1549011243.png Twitter : @TheResidentPete:d7dc4b20b2c2dd7b76ac6eac29d5604e_27668.png |
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| Just a quick look around the SL club websites and Twitter shows they is not enough donr in promoting the first game.
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| I just hope that the down turn in spectator numbers is arrested, and attendances increase. Sell outs are going to be difficult to achieve.
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18302_1567366773.png [b:1crbsr9w] Toulouse for Championship in 2017, Super League in 2021!
Avignon for Championship in 2021, Super League in 2022! [/b:1crbsr9w]:d7dc4b20b2c2dd7b76ac6eac29d5604e_18302.png |
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| I still think that Catalans' heightened prestige following the Challenge Cup win, plus the addition of Samuel Tomkins to the team roster, is going to strengthen Castleford's attendance for the opening match -- so much so that the wobbly old stadium will be bursting at the seams.
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2244_1299706258.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_2244.jpg |
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| Quote: bramleyrhino "Each club will have their own challenges, but in essence you go through that five step process.
I'd go about understanding the audiences that the clubs currently attract, the ones that they don't and, of those, the ones that I reasonably could attract.
I'd understand what those audiences are looking for in return for their leisure dollar, what their idea of a good evening out / family day out involves, and I'd invest my efforts in catering to that - whether that's facilities, experience or whatever. We previously had Bull/CougarMania and for all the stick that Toronto get about being a glorified beer festival, they've found an aspect of the matchday experience that seems to work.
I'd find the right marketing media to reach these people with those messages. Digital media makes it incredibly easy to target very specific segements of an audience, and that's something we can utilise without a massive budget or the right connections or school tie.
I'd be getting the sport, club and players in the media more often. We have so many stories that this sport can tell and yet, all we ever hear about is bickering amongst the CEOs, Chairmen and gobe pundits. Let's start telling the stories of the real characters. I'd be pumping out content, talking to the media and making it easier for journalists to run those stories - we have to do their job for them in many respects, because that way they're more likely to do our job for us. Brian Carney has spoken quite candidly about how hard it is for Sky, our biggest media partner and customer, to get anything out of the clubs once the central funding cheque had cleared - that's a complete failure of media communications and it has to change. There needs to be better dialogue with the media and if Sky want access to our players, we should be granting it with no questions asked.
I'd utilise tactics like CRM and marketing automation to reignite interest and keep audiences engaged. Clubs should have a wealth of data about their current supporters and those supporters who might have lapsed. Those clubs should know which of the former they could possibly upsell and they should have some understanding about how they can encourage some of their lapsed supporters to come back. Whether that is tactical offers (rather than blanket promotions like cheap season tickets that just give discounts to people who would have paid full price), or some other incentive - they need to be proactive on those audience segments.
But above all, there needs to be a clear USP. This is, admittedly, were it does need some centralised thinking but let's not forget that the clubs are now running the show. We used to call ourselves "a family sport", but that was basically just code for "we don't have a hooligan problem". In 2018, how many professional sports have a hooligan problem? The only one that did has largely cleaned up its act, whilst we are probably offering less and less what a 'family' expects from a day out at £20 a head.
We claim to be a fast, powerful sport, but we're hardly alone in that either. At the moment, this sport just doesn't stand out for anything, and it makes us less relevant by the day. I've used this analogy before, but the sport is being run by the commitee of a working men's club who can't understand why the function room is dead apart from Doris and her mates waiting for bingo, while the expensive cocktail bars in town are packed full of cool, good looking people paying £15 for a drink.
All of these are tools that the clubs largely have at their disposal today. My view is that they just aren't using them effectively. It seems that clubs are more than happy to pay to put some posters up around town and outside the ground, yet baulk at putting money into forms of promoting themselves that could be much more effective and measurable.'"
Spot on
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46978_1481681744.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_46978.jpg |
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| Quote: vastman "I don't really get this numbers thing, it's not about numbers it's about maximisation of what you have. Wakefield and Csa will never match Leeds for crowds because one is a huge city, one is a town pretending it's a city and the other is a suburb of that city. Despite this both clubs do ok, Cas average arounf 8k Wakefield 6k. I honestly don't see how Cas could get many more if their stadium were made of gold. Wakefield could maybe get up to 8k with them but what you have to remember is that Wakefield the city as opposed to WMDC are two seperate entities. The population ofthe city is quiet small, the MDC is large but vey diverse and has no affinity to the city in a sporting sence.
Where we do lose out due to our crao stadiums is on corporate and general usage, on that one you are correct. It is here where we could drasitcally improve oure income sources and it is here where we are being held back.
Once you take juniors, concessions and costs from ticket purchases then if your lucky an extra 2k supporters may net you an extra 25k a game (approx 300k P/A). Not to be sniffed at but corporate lounges, boxes and all year round events if done well could give you a P/A income of double that, maybe more. Added to this I think it's a lot easier to attract corporate money than it is to attract new or lost fans, that can only really happen with sustained success on the pitch which is a real catch 22. So imo it's the lack of corporate/commercial facilites rather than fans through the turnstiles that is really killing us.'"
Agree with most of that. Even though our corporate area is pretty decent considering the ground it's in, a bigger, better-speced hospitality would do wonders & would probably earn the club more than say a couple hundred extra fans. But I also think even in Belle Vue getting our average up to 6500/7000 is very possible and would make a difference not only to match days but the knock-on effect to merchandise and even things like Trinity TV would be a huge boost to the amount we can spend on players etc.
The point about the population, yes your right in one respect WMD is what about 340k which isn't full of people with an affinity to the City, therefore a potential fan. But if you still take away places such as Castleford, Pontefract N and S, South Elmsall, South Kikby, Ackworth, Upton, Featherstone, Hemsworth, and a few others, we're still left with just under 200k people which is a bigger potential fan base than some people think IMO.
There's a helpful website below that enables you to untick areas that you want in the Wakefield MD to give population numbers
rlhttps://www.wakefieldjsna.co.uk/resident-population/rl.
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77270_1562571079.jpg The Leigh and Wakefield fans mentality......
Say something negative about any other team than theirs - Its an opinion
Say something negative about Leigh and Wakefield - TROLL:d7dc4b20b2c2dd7b76ac6eac29d5604e_77270.jpg |
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| Quote: vastman "I don't really get this numbers thing, it's not about numbers it's about maximisation of what you have. Wakefield and Csa will never match Leeds for crowds because one is a huge city, one is a town pretending it's a city and the other is a suburb of that city. Despite this both clubs do ok, Cas average arounf 8k Wakefield 6k. I honestly don't see how Cas could get many more if their stadium were made of gold. Wakefield could maybe get up to 8k with them but what you have to remember is that Wakefield the city as opposed to WMDC are two seperate entities. The population ofthe city is quiet small, the MDC is large but vey diverse and has no affinity to the city in a sporting sence.
Where we do lose out due to our crao stadiums is on corporate and general usage, on that one you are correct. It is here where we could drasitcally improve oure income sources and it is here where we are being held back.
Once you take juniors, concessions and costs from ticket purchases then if your lucky an extra 2k supporters may net you an extra 25k a game (approx 300k P/A). Not to be sniffed at but corporate lounges, boxes and all year round events if done well could give you a P/A income of double that, maybe more. Added to this I think it's a lot easier to attract corporate money than it is to attract new or lost fans, that can only really happen with sustained success on the pitch which is a real catch 22. So imo it's the lack of corporate/commercial facilites rather than fans through the turnstiles that is really killing us.'"
St Helens has half the population of Wakefield but nearly twice the average attendance
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simpsons/simp006.gif :simpsons/simp006.gif |
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| Quote: Ruune Rebellion "St Helens has half the population of Wakefield but nearly twice the average attendance'"
Could you please tell the masses what the respective populations are and perhaps provide a link to the source of your information.
I believe that St Helens actually has around 50% more than Wakefield.
It would be terible for all concerned if you have included the people of Castleford and Featherstone in your information
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| Quote: wrencat1873 "Could you please tell the masses what the respective populations are and perhaps provide a link to the source of your information.
I believe that St Helens actually has around 50% more than Wakefield.
It would be terible for all concerned if you have included the people of Castleford and Featherstone in your information
Wakefield, Wigan, St helens population give a or take a few K 100k mark., st helens Wigan double or nearly double Wakefields average.
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18764_1329753271.gif Waiting for the 2021 RLWC:d7dc4b20b2c2dd7b76ac6eac29d5604e_18764.gif |
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| Quote: Towns88 "no one outside Catalans really gives a toss they won the C cup last year '"
Bit dismissive. Though I was on the losing side as a Wire I acknowledge the Cats win as a great achievement and they have done some excellent marketing on the back of it, including setting up the game at Camp Nou.
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| Quote: Asgardian13 "Bit dismissive. Though I was on the losing side as a Wire I acknowledge the Cats win as a great achievement and they have done some excellent marketing on the back of it, including setting up the game at Camp Nou.'"
i wanted Catalan to win and glad they did, (no offense to Warrington) but it made more national news than previous recent CC. it was good for the game, and it ed of heart lander types especially Wakey fans who are just the worse when it comes to slating Catalans and expansion of any kind.
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| Quote: rollin thunder "i wanted Catalan to win and glad they did, (no offense to Warrington) but it made more national news than previous recent CC. it was good for the game, and it vexed of heart lander types especially Wakey fans who are just the worse when it comes to slating Catalans and expansion of any kind.'"
You seem to be an authoritarian when it comes to all things Wakey, not surprising really with all the sheite you keep talking about them, maybe there's nothing worth talking about at the whinos
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Mens Betfred Super League XXVIII ROUND : 1 | | PLD | F | A | DIFF | PTS |
Wigan |
29 |
768 |
338 |
430 |
48 |
This is an inplay table and live positions can change.
Hull KR |
29 |
731 |
344 |
387 |
44 |
Warrington |
29 |
769 |
351 |
418 |
42 |
Leigh |
29 |
580 |
442 |
138 |
33 |
Salford |
28 |
556 |
561 |
-5 |
32 |
St.Helens |
28 |
618 |
411 |
207 |
30 |
|
Catalans |
27 |
475 |
427 |
48 |
30 |
Leeds |
27 |
530 |
488 |
42 |
28 |
Huddersfield |
27 |
468 |
658 |
-190 |
20 |
Castleford |
27 |
425 |
735 |
-310 |
15 |
Hull FC |
27 |
328 |
894 |
-566 |
6 |
LondonB |
27 |
317 |
916 |
-599 |
6 |
Betfred Championship 2024 ROUND : 1 | | PLD | F | A | DIFF | PTS |
Wakefield |
27 |
1032 |
275 |
757 |
52 |
This is an inplay table and live positions can change.
Toulouse |
26 |
765 |
388 |
377 |
37 |
Bradford |
28 |
723 |
420 |
303 |
36 |
York |
29 |
695 |
501 |
194 |
32 |
Widnes |
27 |
561 |
502 |
59 |
29 |
Featherstone |
27 |
634 |
525 |
109 |
28 |
|
Sheffield |
26 |
626 |
526 |
100 |
28 |
Doncaster |
26 |
498 |
619 |
-121 |
25 |
Halifax |
26 |
509 |
650 |
-141 |
22 |
Batley |
26 |
422 |
591 |
-169 |
22 |
Swinton |
28 |
484 |
676 |
-192 |
20 |
Barrow |
25 |
442 |
720 |
-278 |
19 |
Whitehaven |
25 |
437 |
826 |
-389 |
18 |
Dewsbury |
27 |
348 |
879 |
-531 |
4 |
Hunslet |
1 |
6 |
10 |
-4 |
0 |
|