FORUMS > The Virtual Terrace > Why can't SL get a sponsor? |
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| Again a very strange thing to say.
Anyway, we should all accept that you should have just one title sponsor, and definitely, not numerous sponsors because it's obvious for reasons we aren't going to say and it leaves a PERCEPTION of being tinpot.
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| Quote: SmokeyTA "Again a very strange thing to say.
Anyway, we should all accept that you should have just one title sponsor, and definitely, not numerous sponsors because it's obvious for reasons we aren't going to say and it leaves a PERCEPTION of being tinpot.'"
Yes, you PERCIEVE it to be OK, while the rest of the world PERCIEVE it to be tinpot
Having a main title sponsor does not stop any other partner sponsors, have a look at a Formula 1 car, or even a SL rugby shirt
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| Or even the UEFA Champions league, and the Uefa European championships, and the NFL, and the fifa world cup............oh hang on.........
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| Quote: Starbug "Having a main title sponsor does not stop any other partner sponsors, have a look at a Formula 1 car, or even a SL rugby shirt'"
But all our clubs have main sponsors who take pride of place on the shirt and maybe elsewhere as well.
Saints have Typhoo, and they have just extended the deal for a further year. Typhoo sponsor one family stand at Langtree Park as well as being the primary shirt sponsor.
How did Saints manage to attract a nationally recognised brand like Typhoo but the RFL cannot do the same thing for the sport as a whole? Could it possibly be that the relevant staff at the RFL are simply not up to the job?
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| Quote: SmokeyTA "Or even the UEFA Champions league, and the Uefa European championships, and the NFL, and the fifa world cup............oh hang on.........'"
As it says on the ' wiki ' UEFA sponsorship page " Unlike most national competitions
So yes a Continent wide or worldwide competition can have the pulling power to bring in massive multinationals, and they would be stupid not to, but comparing Ford, Gazprom, Hieneken and Mastercard to ' contra ' deals with foxy bingo is quite ridiculous, then again you're good at that
At the level SL is a main sponsor should be the aim, to suggest otherwise is stupid
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| So your assertion that deals with multiple partners instead of a title sponsor makes a competition look tinpot isnt disproved by what are probably the 4 biggest sports competitions in the world having multiple partners instead of a title sponsor because them having multiple sponsors is actually because they are the very opposite of tinpot. Yeah, that makes sense
can you explain why we didnt look tinpot in comparison when our title sponsor was a small northern financial firm and the RU premiership is sponsored by the 6th largest insurance firm in the entire world and the PL is sponsored by the 7th largest bank in the world?
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| Quote: SmokeyTA "So your assertion that deals with multiple partners instead of a title sponsor makes a competition look tinpot isnt disproved by what are probably the 4 biggest sports competitions in the world having multiple partners instead of a title sponsor because them having multiple sponsors is actually because they are the very opposite of tinpot. Yeah, that makes sense
We did, it hasnt improved, better put a bandage on that foot of yours
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| Quote: SmokeyTA "can you explain why we didnt look tinpot in comparison when our title sponsor was a small northern financial firm '"
Exhibit Ahttps://www.marketingweek.co.uk/engage-ends-super-league-sponsorship/3025666.articlerl
£1.2 Million a year......targeted audience by the sponsor identified and results achieved
Exhibit Bhttps://www.bbc.co.uk/sport/0/rugby-league/16729988rl
A few Liveried trucks but no cash.....no targetting, just mobile ads for SKY TV.
Exhibit Chttps://www1.skysports.com/rugby-league/news/12207/8428933/No-sponsor-yet-for-rugby-league-s-Super-League-or-Championshiprl
No liveried Trucks and No cash.....
£1.2 million a year seems like a lottery win compared to the status we have now.....and I believe that at the time it was the biggest naming rights deal for SL financially.
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| Quote: Starbug "As it says on the ' wiki ' UEFA sponsorship page " Unlike most national competitions
So yes a Continent wide or worldwide competition can have the pulling power to bring in massive multinationals, and they would be stupid not to, but comparing Ford, Gazprom, Hieneken and Mastercard to ' contra ' deals with foxy bingo is quite ridiculous, then again you're good at that
At the level SL is a main sponsor should be the aim, to suggest otherwise is stupid'"
Exactly. Those competitions could easily have a title sponsor. My guess is that a rational economic decision was taken that it was more profitable to allow several MAJOR BRANDS to 'share the glory'. My next guess is that in the case of RFL, their problem wasn't one of being overwhelmed by brands queueing up to sponsor us, and thus their coming up with a strategy to let them all have a slice.
The problem, as usual, is the excuse making, instead of saying "you know what, I've failed, you need to let someone else have a go".
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| Quote: gutterfax "Exhibit Ahttps://www.marketingweek.co.uk/engage-ends-super-league-sponsorship/3025666.articlerl
£1.2 Million a year......targeted audience by the sponsor identified and results achieved
Exhibit Bhttps://www.bbc.co.uk/sport/0/rugby-league/16729988rl
A few Liveried trucks but no cash.....no targetting, just mobile ads for SKY TV.
Exhibit Chttps://www1.skysports.com/rugby-league/news/12207/8428933/No-sponsor-yet-for-rugby-league-s-Super-League-or-Championshiprl
No liveried Trucks and No cash.....
£1.2 million a year seems like a lottery win compared to the status we have now.....and I believe that at the time it was the biggest naming rights deal for SL financially.'"
And nobody anywhere disagrees that more money is better.
If you could stop repeating that fairly self-evident fact which no-one disagrees with, there is a chance you could actually back up the point you made originally.
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| Quote: RLBandit "Exactly. Those competitions could easily have a title sponsor. My guess is that a rational economic decision was taken that it was more profitable to allow several MAJOR BRANDS to 'share the glory'. My next guess is that in the case of RFL, their problem wasn't one of being overwhelmed by brands queueing up to sponsor us, and thus their coming up with a strategy to let them all have a slice.
The problem, as usual, is the excuse making, instead of saying "you know what, I've failed, you need to let someone else have a go".'"
You do a really good job of arguing against yourself you know.
You don’t ever seem to make a post without completely undermining your own point in it.
If you are doing it on purpose and this is a weird confused schizophrenic persona, its really really well done.
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| Are there no northern based companies left in the UK that can afford a million pound sponsorship?
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| Quote: Wheels "Why? What actually is the difference?'"
And yet again your journalistic skills shine through like a beacon........
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| Quote: Mr Dog "And yet again your journalistic skills shine through like a beacon........'"
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| Has anyone thought that outside of the RFL community, this is what companies think the game as a whole is all it's worth?
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