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Quote: little wayne69 "I agree with you it is utter nonsense, no club takes 3000 supporters to away games on a regular basis, Leeds is about the best away supported club depending on the team their playing and the day it's played on, and even they don't get anywhere near those numbers, I'm just not sure why you've singled out Wakefield and Huddersfield when there are other clubs with less away support than Hudds and more support than Wakey, and wasn't it you that insisted that clubs should not be reliant on away support, so what is really the point your trying to make.'"

I am not trying to make a point, I simply responded to a post by a wakey fan claimed that they get a 3k drop in away fans due to Catalan, which is utter nonsense, so that's why I singled out wakey, I mentioned Huddersfield because they simply have very poor away support and sprang the mind, Salford have poor support full stop but travel disproportionately well. So the point being if you require a point is why just pick on Catalans for everything. It's a typical go to complain from wakes fans blame the non British non heartland side for their club being so poor.

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einstien said insanity is when a person does the same thing over and over again but expects a different result:



Quote: Willzay "HOW on earth do football fans manage to cope'"

I know it’s laughable really my brother in law who’s a hull city fan went to Exeter on a Tuesday night for a capital cup game with 600 other fans yet RL fans moan about traveling 40 miles

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einstien said insanity is when a person does the same thing over and over again but expects a different result:



Quote: rollin thunder "I am not trying to make a point, I simply responded to a post by a wakey fan claimed that they get a 3k drop in away fans due to Catalan, which is utter nonsense, so that's why I singled out wakey, I mentioned Huddersfield because they simply have very poor away support and sprang the mind, Salford have poor support full stop but travel disproportionately well. So the point being if you require a point is why just pick on Catalans for everything. It's a typical go to complain from wakes fans blame the non British non heartland side for their club being so poor.'"

Going on my own experience Hull FC aside Leeds bring by far the biggest away following so much so that we had our then record attendance against them also Huddersfield have always brought a decent following

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Quote: SRV "To be fair, as Super League itself has taken more control, then the responsibility now falls on them rather than the RFL.'"

On this I’d agree with you,the clubs in super league have no one to blame now bar themselves for all matters it seems to me.

So it’s up to the gang of twelve now,

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Quote: rollin thunder "I am not trying to make a point, I simply responded to a post by a wakey fan claimed that they get a 3k drop in away fans due to Catalan, which is utter nonsense, so that's why I singled out wakey, I mentioned Huddersfield because they simply have very poor away support and sprang the mind, Salford have poor support full stop but travel disproportionately well. So the point being if you require a point is why just pick on Catalans for everything. It's a typical go to complain from wakes fans blame the non British non heartland side for their club being so poor.'"

Really? Trinity fans blame non-heartland Clubs for Trinity being skint, that really is a new one on me icon_lol.gif .
As far as fans complaining about the lack of Catalans fans through the gates because it creates a crap atmosphere compared to the rest of the games, well I've heard that from every set of fans, there's a Hull KR fan and a Cas fan even on this thread. I think all fans except that Catalans don't bring anyone and get on with things, it just doesn't create the most attractive fixture to look forward in the calendar for some fans. Personally, I care less as long as we get the win tbh.

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Away fans do create a better atmosphere , which in turn makes any team sporting contest a more attractive event

People can point out how different it is in other sports in other parts of the world , but in our sport in our country it is a factor

Personally I'd be going out of my way to attract as many away fans as possible

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Perhaps we have too much choice. American school/university sports can have 20 or 30 thousand home supporters and no away supporters simply because travel is impossible and there are few other outlets in widely spread communities.

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I spend some time in France and as a result get a lot of French adverts. It was interesting to see that the French Top 14 Rugby Union teams have been selling most tickets for 8 Euros over the holidays when they have little competition from football which closes down for a mid winter break. As a result Lyon RU were able to fill Gerlan which they took over when the football team moved into a new SOTA stadium. It is almost a perfect storm with a well funded team playing in an improved stadium at a time when there is little competition. Of course we are happy to play in ancient stadia in front of a few thousand.

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Quote: Levrier "I spend some time in France and as a result get a lot of French adverts. It was interesting to see that the French Top 14 Rugby Union teams have been selling most tickets for 8 Euros over the holidays when they have little competition from football which closes down for a mid winter break. As a result Lyon RU were able to fill Gerlan which they took over when the football team moved into a new SOTA stadium. It is almost a perfect storm with a well funded team playing in an improved stadium at a time when there is little competition. Of course we are happy to play in ancient stadia in front of a few thousand.'"


NO , we aren't HAPPY , but without the type of income other sports have via broadcasting , we struggle to emulate them

If you believe it is easy , them tell us hw to do it

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[quote:18jc6kzm]I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls[/quote:18jc6kzm] [quote:18jc6kzm]Mr bramleyrhino speaks a lot of sense.[/quote:18jc6kzm] [quote="Jamie Jones-Buchanan":18jc6kzm]"I'd never forgive myself if a child of mine was born in Lancashire.[/quote:18jc6kzm]:1506.jpg



Quote: GUBRATS "NO , we aren't HAPPY , but without the type of income other sports have via broadcasting , we struggle to emulate them

If you believe it is easy , them tell us hw to do it'"


Forget this idea that marketing and promoting a sport needs massive budgets or the right school tie, because it doesn't. At it's heart, it's pretty damn simple:
Step 1 - Identify and segment the audiences that you want to target.
Step 2 - Find out everything you can about those audiences.
Step 3 - Create something that those audiences want to buy (contrary to popular belief, this isn't about trying to get people to buy something that they don't want to).
Step 4 - Tell those audiences about it and make it easy for them to buy it.
Step 5 - Keep them coming.

Unfortunately, most clubs seem to struggle with step one, which is the easiest bit, never mind steps 2-5. I honestly believe that if you asked the 12 Super League clubs which audiences they were targeting, at least half wouldn't have a clue.

I know people think I bang on about this sort of thing, but it really isn't that difficult or expensive to do at the sort of scale we're talking about here. When you have club chairmen on record as saying that his club struggles to sell hospitality, yet doesn't even have a page on his own club website about their hospitality products, it's an insight into the level of competence or effort that we're dealing with here.

The RFL has made a big thing about tapping into "the event market" and how modern sports fans expect things like fan parks, yet our idea of a "fan park" is having that prick from Rugby AM shouting at people from the back of a trailor. That's not appealing to anyone who currently does buy into the sport, let alone people who we're trying to attract from outside our bubble.

It just seems that, instead of even attempting to do something proactive and effective, too many clubs are simply relying on dads and grandads to drag along the next generation of fans. That's not sustainable and if we weren't talking about sporting clubs, we'd probably be in agreement that any business that relies on that for their next generation of customers deserves to die.

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Quote: bramleyrhino "Forget this idea that marketing and promoting a sport needs massive budgets or the right school tie, because it doesn't. At it's heart, it's pretty damn simple

Don't disagree with this but some clubs are stuck with having to make the best of a bad job. For example, how can those clubs with decrepit stadia aim for a wealthy clientele? I don't think they can address Step 3 for that particular share of the market. Yet if they aim their sights lower, they're trying to tap into a sector that is increasingly squeezed in financial terms. So, in practical terms, what do you suggest they might do?

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Quote: GUBRATS "NO , we aren't HAPPY , but without the type of income other sports have via broadcasting , we struggle to emulate them

If you believe it is easy , them tell us hw to do it'"

Good morning grumpy. I did not say that it was easy. Also any fool can see the disparity between our case and the example given. A perfect wave is a rare event and we missed one when we went to summer rugby and money was avaliable. As for us today we need a plan. It would help if we had a clear vision starting with simple ideas like having a functioning reserve set up or equivalent and binding improved standards for stadia. Remember that the modern NRL came out of a bloody civil war based around new media. The winners caused wholesale change but were backed up by a comprehensive media empire which allowed the changes to work. That boat has sailed but there will be new opportunities. Your answer would seem to be more of what is failing us now.
I am not suggesting that I can say what will work but I can say what is not working. We have falling gates and a lower media profile. Every time I log in to this site I get adverts for Rugby Union. Where are the ads for The World Club Challenge? Where do we show that we have any idea how modern media works. Our BBC page does not change for days at a time so eventually we get relegated our of the list of banner headline sports for mobile media and our profile goes down again. Amongst all of the teams in SL we cannot centralize information to produce a daily changing story that promotes the game, especially when transfers deals are being done, rather than leaving it to the elves at the BBC. Over the last two weeks the BBC has carried four rugby league stories, they were Scott Moore, Price, Drinkwater and contract extensions at Wigan. We should be bombarding the public with information. None of this is expensive or innovative but it seems beyond us.

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[quote:18jc6kzm]I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls[/quote:18jc6kzm] [quote:18jc6kzm]Mr bramleyrhino speaks a lot of sense.[/quote:18jc6kzm] [quote="Jamie Jones-Buchanan":18jc6kzm]"I'd never forgive myself if a child of mine was born in Lancashire.[/quote:18jc6kzm]:1506.jpg



Quote: Clearwing "Don't disagree with this but some clubs are stuck with having to make the best of a bad job. For example, how can those clubs with decrepit stadia aim for a wealthy clientele? I don't think they can address Step 3 for that particular share of the market. Yet if they aim their sights lower, they're trying to tap into a sector that is increasingly squeezed in financial terms. So, in practical terms, what do you suggest they might do?'"


We have two clubs out of the 12 that you could say play in "decepit" stadia, yet crowds and profile are falling across the board. Wigan had their first sub-10k crowd for many years last season, and Huddersfield still have to give their season tickets away for peanuts.

Bootham Crescent is hardly Wembley, yet York seem to have had little trouble generating interest in what they are doing at a managable scale.

A new venue certainly helps, but it's an excuse that only goes so far.

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Quote: Clearwing "how can those clubs with decrepit stadia aim for a wealthy clientele?'"


We're hardly talking football wealthy are we? RL wealthy is actually local businessmen, large corporations with a local presence or a sponsor looking for somewhere to entertain his/her mates and clients on a weekend - I did it myself at Wakey for a couple of years, and I am not Roman Abramovich.

And as an aside - despite the eccentricity of Belle Vue, the hospitality bit is well run, very well equipped, and always rammed - so it is certainly possible. What the club does struggle with however, is paying fans through the gates - and that is most likely negatively impacted by the state of the ground, together with a number of years of mediocre results.

That said, I'm broadly with BR on this - most clubs run their PR & Marketing like amateur hour; they could and should do a much better job, rather than blame the RFL for all their woes. Where we differ, is that I think the RFL could do a much more by way of providing campaigns, expertise and materials that clubs could use for their own purposes.

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Quote: bramleyrhino "We have two clubs out of the 12 that you could say play in "decepit" stadia, yet crowds and profile are falling across the board. Wigan had their first sub-10k crowd for many years last season, and Huddersfield still have to give their season tickets away for peanuts.

Bootham Crescent is hardly Wembley, yet York seem to have had little trouble generating interest in what they are doing at a managable scale.

A new venue certainly helps, but it's an excuse that only goes so far.'"


I'll repeat the question you omitted to answer: what, in practical terms, can those two clubs do? Broaden it to other clubs if you wish and use York as an example by all means. I know nothing of marketing techniques, so a post containing solutions as well as the underpinning theory would be of interest.

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