can anyone explain the following:
Engage were paying 1.2 million a year for naming rights.
The RFL estimate that ESL is the second most watched "league" game after wendyball.
Aviva are paying 5 million a year for the Union premiership. [urlwww.marketingweek.co.uk/sectors/financial/aviva-signs-£20m-premiership-rugby-headline-sponsorship-deal/3015572.article[/url
....is this another example of Quality over quantity and the RFL under-selling itself? If the TV figures are better and the fan bases are pretty much thesame, then why in gods name is union getting 4 times the cash?
Gillette, whilst a great long term partner are not the best "payers" in the world...they picked up naming rights for the 4 nations at a bargain price because nobody else was interested......I can see a brewer getting on board.....FMCG's are the ones who will still be earning in a recession.
Edit: Maybe a Mobile Phone company.....
Edit II
"Jon Varney, commercial director of Premiership Rugby, adds: “Our partnership with Aviva marks the beginning of a very exciting chapter in the growth and continuing professional development of the club game in England, as we commence new broadcast contracts for the first season of Aviva Premiership Rugby with
ESPN, Sky and ITV."
Let's hope the RFL address the last bit of this story. The BBC don't show the lebvel of highlights that ITV do.....and if you're in any part of the UK other than the M62 you have to get up at 3am to watch them. ESPN, Sky and ITV sounds a lot better to a sponsor than SKY and BBC North
