Quote: UllFC "New fans attracted in 2013 and not being retained was massive miss. I was at Wembley for the epic Semi final and I have never heard so many Southern accents at an RL game, the marketing work from the external agency was very good. But England didn't play at home again until 2015, common sense would have been to get a game on in the summer of 2014, they could have lured New Zealand over and billed as 'revenge' for the semi final, even playing France or Wales would have been something, but nah...radio silence.'"
For me the expansion of the number of competitors was a very attractive to the sporting public, I saw Fiji play at Wigan before 26,000 1995 and I also went to Keighley I think for a south Africa game that attracted a big crowd, maybe the world cup after that. Many first time observers including some friends of mine who would not go near a League match.
So yes 2013 brought in thousands of new fans, but so did previous World cups and the new fans enjoyed their "Special" days, but didn't want to become regular SL fans. Having seen and being in the crowds I wonder if the French can get as many "casual" fans to go to the games?