The extra ticket sales won't be huge but these ads will do a huge amount to raise the profile of the tournament. A higher profile tournament with slick presentation has to enhance the profile of RL from where it is, and that can only help strengthen the game's commercial value.

If by some miracle it all pays off and our World Cup does register somewhere on the national conscience, lets not all be talking the game down and infighting at the very moment we get our 15 seconds in the shop window. Nothing would be more worthy of a proper good moan.

Nationwide I believe. Not sure on the BBC ads though.

Good to hear.

saw the ITV advert ..saturday at 5;45pm

Hope they've got other TV ads lined up after the Opening Game has been and gone, would like to see one containing more match action, advertising the Semi Finals.

Poor people/northerners/poor northerners, Part of the reason RL is great and a big part of the reason why it'll never reach it's true potential in this country.