Quote: pie.warrior "the idea of advertising is to target your anticipated audience, something the RFL haven't got a grasp of........'"
Of course they have otherwise they would not have sold so many tickets. Their anticipated audience you would imagine is regular supporters, those outside traditional areas with either a passing intetest in in RL or major international events. If the numbers and statistics are to be believed then they have not only identified their target audience but have been successful at reaching this.
The upcoming world is the most heavily marketed international RL tournament with the exception of the 2008 tournament. You could argue it is the international sporting event that has received the biggest marketing effort from a governing body.
