The current campaign is only designed to test the concept amongst sports fans in Manchester. If it has a measurable effect in changing perceptions of rugby league then it will be rolled out across all the league next season.

I have had a sneak preview of the viral video that goes with the campaign - it looks amazing hope it works!!

Nothing wringing with having an accent. But I agree that players should be more eloquent speakers. You only have to look at Barrie Mac as a great example of someone is speaks clearly but retains his accent.

Baz and Tez both retain their accents, but manage not to 'erm' and 'you know' all the time. Clarkey as well.

Back on thread, and I watched the Extraordinary video last night, and bloody hell, the RFL have made a great, professional looking promo!! It's had 30,000 views on the un-named video sharing website, let's keep spreading the word, and get these players into the national conscience.

Phase 2 of 'Operation Extraordinary' - get Big Eorl on Strictly, Stomkins in the next series of Celeb BB and Ryan Hall Dancing on Ice; I gather they're all quite popular examples of modern televisual entertainment? You could also take a punt at getting Gareth Hock into dictionary corner on Countdown, but that's a bit of a longshot.

Great that we are finally promoting our players aswell as our sport.

As i said when the BT RU deal was announced, the RFL should be seeing if we could grab some of that screen time Sky Sports will now have, use it to build up the profile of our players, give a production company huge access, use some clever ideas and get the names and faces and personalities of our players out there.
Even the ones who are a bit ugly and not the most popular will raise recognition of the game, for every golden boy we need a pantomime villain. This is one of the few things that show the individuality and humanity (even through the 'heroes' thing) of the game, rather than the big, tough, meathead/robot stereotype we seem to fall in to too often.

Its good work, well done RFL, lets see it continue

how come they#ve only used some of the players highlighted in the actual video?