Quote: TheElectricGlidingWarrior "Course there's a difference! If John Smith down the road doesn't fancy supporting Wigan (as impossible as that scenario seems) would he be correct in saying there isn't a team in Wigan to support and then going on to suggest Saints should re-brand to cover Wigan? Sorry, but regardless of whether you think it would be good for the game, or good for fans, your starting point is simply wrong!'"
If John Smith doesnt want to, and doesnt support a lower league team, and doesnt have an SL side to support, whether you say he doesnt doesnt have a team to support or he does but he is choosing not to by his decision to only support the game at the top level is irrelevant it leaves us with exactly the same net effect that at this point John Smith doesnt support the game.
If a club widens its support area to then take where he lives into account through re-branding, better/more marketing, closer community links, then good. They havent taken a supporter away from the lower leagues (because John Smith wouldnt support the lower leagues) and increased their fan base.