Quote: Bubbashrimp "Point taken, but its hardly sustainable is it?'"
Nope, but Mr Davey will see a return eventually. Look at 50,000 over 6 games so far and compare it to 2005's average of 5.3k........that's nearly 20k more bodies at 3.3k a game....and these people, regardless of free ticket offers and cheap ST's will keep coming back. That's 3,300 more opportunities at every game to sell merchandise, ST's, Beer, Food etc......Mr Davey didn't get wealthy by giving cash away. He knows exactly what he is doing.
Huddersfield v Leeds....2000. Attendance 5,019...
Huddersfiels v Leeds....2010. Attendance 10,116...
Whilst the team may be a mismatch of players trained all over the shop, he now has a team that challenges the best and attracts decent gates....what I wouldn't give for some of that in London.