Now come on Bill , even I can answer that one , Formula 1 is a world wide sport watched by millions around the world , much easier to attract sponsorship because of that , as a spectator sport though it is poor , but millions every year pay a fortune to see these mobile advertising boards flash past at 200 miles an hour , a bit like watching union , they attend because of the event

Yesterday Chris Evans [ DJ and Multi millionaire businessman ] wa at Cardiff , attempting kicks at half time , they interviewed him and he was asked what he thought of the performance " oh I wouldn't know , but what an occaision and atmosphere " was the reply , fairly certain Mr Evans is from the Warrington area

You got me! But still, it does prove that national coverage (in terms of where the actual sport is located) is not the be all and end all of popularity either to the viewing audience or potential sponsors.

But as I said Bill , it does have national coverage both on TV and from a spectator point of view , there are tens of thousands who travel from all over the country to watch this rubbish live

It might actually improve now the kraut is back in it [ I'll now be accused of ' racism ' again