Quote EHW="EHW"Boring day at work and reading through the RFL Operational Rules, found these nuggets:
Focus Matches
The Club Development Manager will work with each Super League club to identify a focus game for the season. The aim of the focus game is to drive the match attendance a minimum 2.5k higher year on year for the same fixture through a collaborative marketing campaign. The RFL will make available additional funds to support this focus game campaign on the proviso that the club matches the resource and budget contribution.
Themed Rounds
In the 2012 season the RFL will introduce a number of themed rounds (number TBC). Through a collective approach by working with selected other organisations, the themed rounds will raise the profile and overall public awareness of the Super League. It is therefore imperative that all clubs work together to support and promote this round in conjunction with the other parties that come on board.
At present the only confirmed themed round is Sport Relief which will take place on the weekend of 23/24/25 March. Further details on this themed round and the unique opportunities available to each club will be confirmed in due course. Clubs will be required to adopt centralised imagery and messaging as well as adapting match day
presentations to comply with the themed rounds.
Attendances below 5,000
If for any reason a club can foresee any individual match attendance falling below 5,000 spectators, they should highlight this to the RFL Marketing department at least one month out from the fixture. The Marketing department will then work in partnership with the Club to explore all avenues to drive this attendance above the 5,000 threshold.'"
Wigan do the focus game for the 'Big One' where they try and push ticket sales.
The State of Mind round will be confirmed shortly and I also believe there are a couple of sponsors running themed rounds; Heinz being one of them.
