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| [quote="Faxlore":385a6xgm]Many folk on here talk about the club putting poser up, advertising boards ect. All good osier but everything costs money wand we don’t have money.[/quote:385a6xgm]
You would hope the club would think outside the box. Poster printing really isn't that expensive and the club must have contacts in that field. Get them to print it and give them something for nothing that does not cost the club money, let them or a company pay for it and put their logo all over it. What do you get for some of the £250 cheaper match sponsorships? Those can't cost the club that much can they? Bang half of that money in to advertising posters and you really only need to get 6 extra people in the ground to be around breakeven. That is just the bare minimum for advertising and even someone with very little creativity should be able to achieve similar.
It's really not that hard and its a worry that the people running the club are penny pinching so hard that they can't see the wood for the trees. The club needs a huge overhaul.
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| Well I’ve never seen a poster advertising something for £25 that i’ve no interest in and taken up the offer, has anyone else that motivated you to go and keep doing so?
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| Of course advertising works, whether it's tv or posters, it's called brand awareness!
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| [quote="Tony Fax":1xanb64k]Of course advertising works, whether it's tv or posters, it's called brand awareness![/quote:1xanb64k]
Bingo. What is Fax's brand at the moment? It's that we are a begging club, a club that people should feel sorry for. In the latest article about the game on LRL our CEO is worried that we may not get 850 paying customers through the gate against one of the best teams in SL. If that is the attitude from the person at the top then what hope do we have?
I get that this is a tough sell game for many reasons, Ive said myself on TRL that the draw really does not appeal to me and in my opinion is literally the worst draw that we could get with no hope of progression and a low crowd but I saw the Catalan squad and saw Sam Tomkins name and had forgot he was still playing and straight away i'm thinking how great it is to see one of my favorite players of all time possibly playing at the Shay. Catalans certainly have some players that could have helped sell this game for Fax but the way this game has been marketed we may as well have been playing Dudley Hill.
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| [quote="Tony Fax":2tod7vin]Of course advertising works, whether it's tv or posters, it's called brand awareness![/quote:2tod7vin]
Well we’re not advertising on TV or debating the value of advertising in general just the means of doing it and in context would a poster work for you then Tony?
Do you know of anyone that it has done?
Would a poster bring the price of admission down or motivate someone to spend the current asking price of £25 on something they either have lost or have no interest in on a freezing Saturday for a game there odds on to lose likely by a significant amount?
By the way the club have done this in the past and it made no difference to attendances but If someone thinks that a few posters / flyers would make any difference for this game above and beyond the other platforms that the club have used such as Twitter, Facebook, Instagram, then that’s up to them and is one thing and is nothing more than an opinion based on nothing more than that!
But when their great idea isn’t taken up it’s another thing for those people to use it as an angle to belittle what the club have done and somehow connect that to the major issues affecting the entire game shows very little awareness of the reality never mind awareness of brand.
The reality is the game as a whole is on it’s ar%e, the club just like the rest are caught up in it all with their own set of individual issues involving the ground, tax of a dormant company from years ago etc etc etc, there simply aren’t any quick fixes for the club or for the game as a whole.
For a fact the 2 remaining directors have personally given up their health and their wealth (to the sum of hundreds of grand) (and serious illnesses) affecting their lives and their wives and larger families.
For months they have been battling the huge challenges that we know something of and trying to keep the club afloat, at the same time and currently their working hard behind the scenes on trying to get new ownership in that can really take the club forward so please forgive them for having other things on their minds and not using a few posters / flyers and take that into account when talking about awareness.
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