Big companies won't give P&O the miss, like P&O they realise success is based upon profit, simple. They will look for the VFM routes ensuring they meet their timeline targets and get favourable rates etc. Thats how successful companies operate and not work in the bitter and old fashioned mindset you seem to 'operate' in.
We cant all work for the 'country' unfortunately

P&O aren't a successful company. That's why they're in this mess - and these latest developments are unlikely to pull them out of their long-term mismanaged tailspin.

Doing nothing would be a worse option, I think even you would agree on that.

Yes and from a company director point of view that's what Hebblethorpe and management should do.

From my point of view as an observer though they are a failed company which deserves to go bust.
Better-run, less lazy companies have over a prolonged period invested more, grown market share and offered a better service. That P&O are in this position is their own fault and no matter how much they scrimp and save the market will eventually push them out of business - or more likely the remaining bits will be split up and bought by other companies and rebranded.