So can you tell me why the scheme was introduced at very short notice? Why there was time pressure put on fans to join? Why people are almost compelled to subscribe or lose out in the long run?

Face it love, it is an exercise to raise cash in the short term

But not all which is exaclty the point im making.
A current pass holder is less valued as you put it because he hasn't got £60 on the hip right now.
There is no getting around that fact sorry to say.

But not impossible.
Like it or not if that happens just once the its out of order.

Whilst done at short notice and not communicated well the actual membership idea is a good one and lets be honest if we want a SL winning team in a modern stadium with another license come 2012 then it has to be paid for somehow.

This is about the best summary I've read. Why didn't they either announce it when they did but give fans until the end of the season? Or increase season passes by the same amount and tell people that this includes a discount on the shirt and money off the KC derby? People would have gone for that IMO.