Quote Prince="Prince"So, beyond TV ads during hows such as the One Show & Match Of The Day which has a massive reach to our target audience, Radio ads on Radio1 to probably a new audience, feature interviews on Radio 5Live, news reports on the 6 O'Clock TV News & Radio 4's Today Programme, coverage across local BBC radio & TV where matches are being played, special features on the homepage of the BBC Sport website (inc '10 reasons to watch the RL World Cup', 'Why the French banned RL', 'WC2013: All You Need To Know' and more), where else, exactly, would you have liked to see the RLWC being featured?
You might also want to check this out: [urlhttp://www.bbc.co.uk/sport/0/rugby-league/16658285[/url'"
Thanks to the Director General there for clarifying the BBC's dedication to the RL world cup.
Let's clarify then. The usual slot used in MOTD to highlight BBC coverage of an up coming sporting event they have. These 30 sec slot happen every week on sailing etc so no special effort.
A slot on the flag ship One Show. That daily magazine programme desperate for content. Did they slip the world cup article between some t*at doing publicity for their book/film/programme (delete as appropriate), Giles f***ing Brandreth offering his witty insights into life and the horrors of having to maintain a stately home and Gosport's skate boarding dog. Brilliant thanks for that. If they did an article a day on some of the squads/outstanding players in the tournement then fair enough.
They've put some articles on their own RL website. Brilliant that will get a lot of passing traffic or just the usual RL fans?
An advert on radio 1 you say. Well their Logan's Run approach to their audience who aren't allowed to be over 30 means my ears can no longer hear that high pitched drivel from that station so I missed that one too.
The link offered said it all about the BBC's commitment to this. 7 live games out of 28! Shocking. All England's games which could all be non contests ( I hope not) and highlights for insomniacs.
The RU world cup is a success because ITV flogged it. The initial tournements were made up of a huge percentage of non contests (new zealand 96 italy 0 springs to mind). But that's not the point. The tournements allow you to follow players/teams build affinities get to know the game. That's not going to happen with this AGAIN.
Because of their exposure countries like Italy, Argentina etc now are major forces in RU. PNG and Wales should be in RL but no one gets to see them. Because of high BBC flogging the 5 now 6 nations gets lots of people to watch 30 mins of scrumming action then strain their necks during a prolonged game of kick tennis followed by the inevitable and highly exciting line out.
Our game is so much better. As the England RU coach says RL players have an 80% better skill set that ther RU counter parts.
RL second best viewing figures for a team sport on sky(behind football).
Shame about the BBC.
