Thanks for the link, interesting reading. I suspect behind all this change is the need to own our image rights to maximise income & well done if it achieves that. Nothing stands still & in difficult times the club appears to be going in the right direction on & off the field.

Aye, I’ve been reading a fair bit about your cup-winning heroes on the Hull board lately.

Ooh, a little jab back. Not been able to do that for a long time. Heady stuff!

You're still a complete gormclops and resemble those tag nuts that shepherds have to cut of from a sheep's ring piece.

Surprise, surprise, I don't like it, don't see the need for change and completely hate all this digital identity kknackers.

Having said that, Lakin knows an awful lot more than me about branding, running a sports club as a commercial venture and how to sell merchandise and sponsorship so I'm prepared to back him.

A very good article https://www.skysports.com/rugby-league/ ... clubs-past

A very good article https://www.skysports.com/rugby-league/ ... clubs-past

If things never changed we’d still be The Robin Readbreasts.

Just seen a good little 3-minute Bloomberg QuickTake video on ‘debranding’ that outlines some of the pressures and opportunities that likely explain some of the changes associated with the recent rebrands at Rovers and some other SL clubs.